Digital metrics blocking business value creation - CEO of touted tech unicorn Rokt says performance marketing needs more brand marketing to lower customer acquisition costs afr.com/business/media…

A word from the Executive Editor mi-3.com.au/26-04-2019/wor… Here we go...Mi3 Launch Edition! Let's see if this 'Intelligent Conversations' for Marketing, Agencies, Media+Tech thing has legs.

"Jack Myers is right. But 65% media and marketing #automation is conservative. 2025 will be the start of the apocalypse. Not the apocalypse itself." tinyurl.com/y6cmyauw Mi3 Australia Andrew Lark

Digital cookie meltdown: what every marketer and agency should know (but doesn't think they need to) tinyurl.com/y37eud42 The audio debate even better: mi-3.com.au/podcast

Here's three critical risks marketing, media and agencies have to work out, apart from everything else - and it’s BIG: Privacy, Public Health and Competion Law/Antitrust mi-3.com.au/04-06-2019/her…

The marketing funnel - it's underpinned almost everything to do with customer, even if you don't know it. But is it getting messed up as Coles Supermarkets and Woolworths build media units linking ad exposure directly through to a purchase? Mi3 Australia bit.ly/2R9fAcG

Well done, lads. This is pretty special. Cambridge Analytica's Alexander Nix will speak at the Cannes Lions "Festival of Creativity" this week on....DRUM ROLL..."the morality of data". Oh, ad you know who else is going? Only Facebook's Sheryl Sandberg..! 🔥🔥🔥 1/

Marketing and digital sector bored and uninterested with ACCC Platforms investigation but likely to bite them...bored no longer. bit.ly/2L0oY1A Mi3 Australia

You can keep talking! Pascoe

At least 40% of online users could vanish from marketing surveillance and targeting under radical privacy proposals from the Australian competition regulator, ACCC. It's big but industry will stay ignorant. bit.ly/2Yoxj6Y

Both call it. Both ugly. I’m in.

Advertising is eating itself....Streaming wars: Stan CEO Mike Sneesby repeats 'no ads'; 5 million customer target; daily user time up 40 percent mi-3.com.au/17-08-2019/str…

Coverage of an encouraging discussion with Chris Graham, Head of Global Media Accountability for McDonald's at the IAB Australia MeasureUp conference last week by Paul McIntyre from Mi3 Australia . mi-3.com.au/04-11-2019/mac…

This is a helpful conversation on the digital platforms inquiry's from Mi3 Australia podcastoneaustralia.com.au/podcasts/mi3-a…

Mi3's Top 20 for 2019: Who and what the smart crowd read and rated mi-3.com.au/08-12-2019/mi3… Paul McIntyre Chris Winterburn

ACCC Special Edition: 'Still futile' says Mark Ritson on government response to contain Google, Facebook mi-3.com.au/16-12-2019/acc… Mark Ritson

Don’t like it, hope Mark Ritson is wrong.

Here we go....Appocalypse now: How Apple’s iOS tracking cull hits data governance, tech stacks, targeting and the $200bn mobile ad market mi-3.com.au/04-08-2020/app…

Everything that is wrong with marketing in one handy tweet this morning. It's always darkest just before things go completely black.