Jim McDonald (@mcdonaldjim) 's Twitter Profile
Jim McDonald

@mcdonaldjim

Marketing professional for Media Logic - focusing on healthcare and financial services. Passionate about AI. Enjoy being active. Father to 2 awesome daughters.

ID: 314075842

linkhttp://www.medialogic.com calendar_today09-06-2011 17:37:28

607 Tweet

231 Followers

779 Following

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What Do Seniors Want From Their Medicare Advantage Plan? A recent survey of nearly 1,400 seniors led to interesting takeaways about what the group wants in a Medicare Advantage benefits package. Take these insights into considerat…lnkd.in/g84mmBK4 lnkd.in/gznY8qcE

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Why digital wallet payments matter - and 7 marketing best practices to gain and maintain top of wallet status. #topofwallet #cardmarketing #paymentsmarketing #financialmarketing lnkd.in/egEGbfpe

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Changes related to inflation — like increased food prices and the rising cost of housing — are not lost on Medicare-eligible consumers who are often on a fixed income. Ahead of the 2023 Medicare Annual Election Period (AEP), Medica…lnkd.in/eyNcv8r2 lnkd.in/e5AFGTb3

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Here’s why senior benefits are underused, and how to help   The reasons are many, including that seniors don’t know about the benefits, they feel conflicted about asking for help or applications are difficult to complete. The re…lnkd.in/eT9fDThR lnkd.in/e6BMJj5B

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In this crash course, Media Logic CEO and Founder David Schultz walks through a brief history of the web, marketing opportunities in the metaverse and current uses of the space that can serve as examples to healthcare brands. #hea…lnkd.in/gn5HjM6j lnkd.in/gJcxpmZy

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[New Survey Report] Medicare Marketing Insights: 2022 Senior Media Preferences #medicaremarketing #mediastrategy #aep2023 #newtomedicare lnkd.in/gW8pdM8J

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The AEP Check-In: As Medicare AEP comes to a close, our healthcare marketing team shares five (5) key findings from our survey of Medicare-eligibles. #medicaremarketing #aep2023 #marketinginsights lnkd.in/gRAER9m3

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Our team highlights PCSU’s insights on consumer payment preferences, with special attention on recommendations for key segments from Gen Z to Baby Boomers. #financialmarketing #creditunionmarketing #paymentpreferences lnkd.in/euZk4FfU

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What’s the value proposition of branches amidst changing customer needs and expectations? Our team considers new strategic roles for FIs’ physical footprints. #branchmarketing #bankmarketing #financialmarketing lnkd.in/eay9qPnr

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When it comes to building your business reputation, targeting new customers or promoting the positive experience of current members, testimonials matter. Here’s how you can start maximizing the power of first-person storytelling AS…lnkd.in/e_nvmmwp lnkd.in/ew6AM6ms

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As healthcare marketers, we’re always keeping an eye on industry trends, and last year was no exception. Sit down, kick back and take a look at the topics we paid attention to — and you cared about – in 2022. #healthcaremarketing…lnkd.in/eDmrRx7e lnkd.in/eKhDnndn

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Our experts highlight best practices and assess how recent direct mail from top fintech brands hold up. Examples include DM packages from SoFi, Chime, Best Egg, Upstart, Aspire, Petal, Payoff, Lending Club and more. #fintech #fi…lnkd.in/eUmwA9jD lnkd.in/eZVb--FG

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With the right communications in times of economic uncertainty, FIs can nurture existing customer relationships and appeal to new consumers. Our financial services team notes three action items for card issuers based on recent in…lnkd.in/gDWBgNQy lnkd.in/gyhKygZ4

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Check out the SlideShare our financial services team put together showing how fintech brands are approaching direct mail - including their observations and use of direct mail marketing best practices. #fintech #financialmarketing…lnkd.in/eG-ENxnh lnkd.in/eZVb--FG

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Check out our new streaming TV/video advertising one-sheet for financial services marketers. #financialmarketing #financialservices #digitalmarketing #advertisingtrends lnkd.in/gmrDAP4y

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Our financial services marketing team examined the explosion in youth banking accounts and looks to Chase as a brand that demonstrates best practices in acquisition efforts for Chase First Banking. #financialmarketing #bankingtrends #paymenttrends lnkd.in/gMs4DQ7w

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CMOs Are Favoring Short-Term Performance Spend Over Long-Term Brand-Building #marketing #branding #demandgeneration #performancemarketing lnkd.in/gJGNb-ar

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Insights on Medicare OEP and Disenrollment Prevention From Deft Research 1.) High switch rates continued during OEP 2.) Seniors report they were “unwittingly switched” to other plans 3.) If you need to cut benefits, don't mess wit…lnkd.in/g5HihhZ8 lnkd.in/gCM7XjSA