Matt Lucero | Lead Gen (@mattlucero_) 's Twitter Profile
Matt Lucero | Lead Gen

@mattlucero_

Cold Email B2B Lead Gen @ anevomarketing.com // 2000+ Meetings Booked // tweets on how to acquire clients and cash

ID: 1588175476358582273

linkhttps://www.youtube.com/@matthewlucero calendar_today03-11-2022 14:25:22

5,5K Tweet

7,7K Followers

426 Following

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I sent over 500,000 cold emails for Alex Hormozi to place #3 in his $100MM affiliate challenge… Here’s everything I did to win the spot:

Matt Lucero | Lead Gen (@mattlucero_) 's Twitter Profile Photo

The easiest way to land in the spam folder is by blasting thousands of emails from a singular domain… To send over 10,000 emails per day, I use 500 different email accounts- here is how I set them up to not land in spam:

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If you sell to people who use social platforms like twitter, here’s how to find their emails for outreach in under 60 seconds: Comment below the type of leads I should show you how to scrape next

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This is the BIGGEST lesson I've learned sending millions of cold emails... Most people approach prospects like they're walking into a store ready to buy But cold prospects aren't shoppers - they're people dealing with real problems who get interrupted by strangers all day

This is the BIGGEST lesson I've learned sending millions of cold emails...

Most people approach prospects like they're walking into a store ready to buy

But cold prospects aren't shoppers - they're people dealing with real problems who get interrupted by strangers all day
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Yesterday was the first day of warm calling leads from a client's cold email campaigns & we booked 3 meetings out of 6 connected calls We started this because one of our clients is generating 200+ interested leads per month & we've only been scheduling roughly 25%-30% of them

Yesterday was the first day of warm calling leads from a client's cold email campaigns & we booked 3 meetings out of 6 connected calls

We started this because one of our clients is generating 200+ interested leads per month & we've only been scheduling roughly 25%-30% of them
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I was able to generate 100 interested leads from a lead list of just 500.. It’s called a reengagement campaign and here’s how it works:

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Most sales teams are burning $40k/mo on SDRs who manually send emails I just helped a client cut that to $8k/mo while DOUBLING their meetings Here's what's actually happening ↓ What most teams still do: → Pull a massive list from Apollo or ZoomInfo (these tools are fine

Most sales teams are burning $40k/mo on SDRs who manually send emails

I just helped a client cut that to $8k/mo while DOUBLING their meetings

Here's what's actually happening ↓

What most teams still do:

→ Pull a massive list from Apollo or ZoomInfo (these tools are fine
Matt Lucero | Lead Gen (@mattlucero_) 's Twitter Profile Photo

While most people are spamming people with generic outreach, you can boost your meeting booking & conversion rates by sending less emails… Here are the strategies I use to book thousands of sales calls by sending less:

Matt Lucero | Lead Gen (@mattlucero_) 's Twitter Profile Photo

Pulling huge generic lists from Apollo is one of the best ways to ruin your results… Here’s the real way to build a lead list on Apollo:

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Smartlead and Clay won't save you if your product solves a problem nobody has I see this constantly - founders blame their email platform, their deliverability, or their copy when their real issue is WAY simpler: Nobody wants what they're selling This is the part people hate

Smartlead and Clay won't save you if your product solves a problem nobody has

I see this constantly - founders blame their email platform, their deliverability, or their copy when their real issue is WAY simpler:

Nobody wants what they're selling

This is the part people hate
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Your subject line DOESN'T need to be clever It just needs to make them think - wait, what is this? That's it. That's the entire job. Most people overthink it. They try to pack: – value – urgency and – personalization into 6 words. Then they wonder why no one opens. Here's

Your subject line DOESN'T need to be clever

It just needs to make them think - wait, what is this?

That's it. That's the entire job.

Most people overthink it. They try to pack:

– value
– urgency and
– personalization into 6 words.

Then they wonder why no one opens.

Here's
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Update: Now we're 1 full week into warm calling leads just for ONE of our customers, and have been able to book 17 meetings for them Calling + cold email going crazy

Update: Now we're 1 full week into warm calling leads just for ONE of our customers, and have been able to book 17 meetings for them

Calling + cold email going crazy
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Sent 5M+ cold emails in the past 3 years & honestly ... most of what I thought mattered doesn't Here's what ACTUALLY matters when you're sending at volume: 1. Offer beats everything I've watched campaigns with terrible copy and great offers get 10% reply rates Meanwhile,

Sent 5M+ cold emails in the past 3 years & honestly ... most of what I thought mattered doesn't

Here's what ACTUALLY matters when you're sending at volume:

1. Offer beats everything

I've watched campaigns with terrible copy and great offers get 10% reply rates

Meanwhile,
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Open rates are one of the worst metrics to track for cold email... Not only are they not accurate, but tracking them triggers spam warnings in Gmail Here’s 4 cold email KPIs that actually matter: