Feels like some content leaders are allergic to data. This is not a winning strategy. You need to proactively measure content so you can prove its value to the business.

Prioritizing brand is a shortsighted strategy. When everything is good, it’s good, and when it’s not well… You probably should have had content doing more for conversions.

I feel like content is still seen as a cost center. I just dont get it because I’ve generated millions of dollars in pipeline and revenue using content. It’s just been difficult to attribute to sales or opportunities.

3 questions that growth/demand marketers will be asked from finance as budget scrutiny increases: 1. Why are we doing X, exactly? 2. What’s the business impact if we stop it? 3. How can we streamline our operation so it’s more effective? Start thinking about your answers now.

Just filmed a new 5-min training that shows exactly how we grew a $20k/mo remote cleaning biz in just 90 days… This exact framework is responsible for over $1.3M in revenue between our businesses over the last 3 years. RT & Comment “REMOTE” below 👇 and I’ll DM you access

I got 20 Million impressions on LinkedIn in 2022 The secret: powerful hooks. So I created 'Top hooks to go viral on LinkedIn' It costs $100 But for next 24 hrs you can get it for $0 Want a copy? Just RETWEET and COMMENT 'hook' and I will DM it to you. (must be following)

Nearly a million have suffered without heat & electricity because two utility companies put their profits above investing in the grid. I’m calling on Consumers Energy and DTE to pay customers back for lost food and medicine and reimburse them for outage time. RT if you agree.