launching the full post tomorrow!!!

The POST IDFA Mat(c)h Problem Thank you Shamanth Rao, Thomasbcn, Eric Seufert for your help bringing this detailed explanation of opt in factoring coming with iOS14.5 😭 incrmntal.com/blog/the-post-… 🤨 Prepare to be confused. #idfa #mobileattribution #SKadnetwork

In a sequel to the Surfing in a Squall Podcast - our very own Maorsa spoke with Eric Seufert and Peter Hamilton about the future of mobile attribution. You can find the podcast here: mobiledevmemo.com/podcast-the-fu…

We are extremely proud to publish our 1st white paper: MEASUREMENT IN A POST IDENTIFIER WORLD lp.incrmntal.com/whitepaper-mea… This 28 page eBook features quotes by some of the greatest minds in the digital advertising space #measurement #incrementality #postidfa #mobileattribution

Getting ready for the best show in town! LUMA Partners DMS 2021 - Pandemic Special :-)

Why does anyone NEED an incrementality platform ? You already have an attribution platform. You're covered. No ? Even if you have THE BEST PLAYER EVER - Last Touch will make you lose. A Lot. Games, and Budget. Learn about measurement here: ⚽🏈⚽ hubs.ly/H0JjsrY0 🏈⚽🏈

Watch Singular & INCRMNTAL along industry thought leaders, in a roundtable discussion on critical #IDFAdeprecation questions. How will this change performance #marketing? How should marketers change their strategy? How can we prepare? Register now 👉 bit.ly/2SrYT13

SKAdNetwork 3.0 offers Multi-Touch attribution ??! Think Again. Read the guest post I published with AdExchanger adexchanger.com/the-sell-sider…

Yo! Hillel Fuld ! You are the master of connections. Do you know anyone who could fit @INCRMNTAL as marketing generalist ? (i.e. jack of all trades) incrmntal.com/careers-market… We’ll send you a branded shirt to your growing collection 😀

Super proud of releasing this white paper. Thank you to good friends for your quotes Andre Kempe , Eric Seufert , Claire Rozain , Moti Tal , Alex Weinstein !!! :-)

Facebook quietly announced the end of its Advanced Mobile Measurement program on Friday in an email to advertisers. Starting Oct 29, MMPs will only receive aggregated campaign data (not user-level data) from Facebook (1/X)

Proud to be your partner Moti Tal 🙂🤩

Join INCRMNTAL , MobileDevMemo and Winclap for a pre-event drinks at MAU Vegas ! We're inviting app developers, marketers, UA managers, growth hackers, tech providers, and general friends in the community. hubs.la/H0THH_Y0 #MAUVEGAS

Our technology's most innovative component is the ability to run incrementality tests without ANY experiments. Read our thought leadership post about why we call BS on "ground truth experiments" hubs.la/H0TPd3t0 #incrementality #marketing #measurement

What does Always On incrementality mean ? It means that you don't need to stop any campaigns to measure their value. Always on means ALWAYS ON. Measuring with a click of a button. Learn more at hubs.la/H0Xm64x0 #incrementality #marketingmeasurement

A number of articles were published this week exposing the fact that in-app fingerprinting is still being allowed on iOS by Apple in a way that completely undercuts the intended purpose of ATT. I wrote about this months ago (1/X) mobiledevmemo.com/device-fingerp…

Back to real f2f events!!! Thank you Louis Tanguay App Growth Summit 🤟🤟🤟🤟

We had an exciting discussion yesterday with Adam Hadi Current ,Meg Ciarallo (Former VP Marketing Tally) and Liz Emery Tinuiti to better understand how #FinTech companies are engaging with consumers while disrupting a dynamic industry. Register here: hubs.la/H0ZsCdR0

The Mobile Growth Stack, 2022 Redux by Andy Carvell & the Phiture (now @phiture) team #MGS #APSBerlin

We are extremely excited to be announcing our late-seed funding, lead by Play Ventures , and followed by Heracles Capital You can read about our round of funding here: hubs.la/Q01hsZV20