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With ‘THE’ SUV, Christmas celebrations go a notch higher. Treat yourself to the ultimate SUV experience with the #TharROXX. Explore more: bit.ly/49WljLE #THESUV #ExploreTheImpossible

‘THE' Thardom grows 200,000 stronger! Here's to you being part of a tribe that continues to #ExploreTheImpossible #MahindraThar #Thar #200000LakhRollout

Happy Republic Day! Explore more: bit.ly/4gjWxX3 #TharROXX #THESUV #ExploreThelmpossible

Icon recognises icon! How often do you get two Indian legends, one from the crease and the other from the street, to come together? Congratulations, Kunal Sarangi 🇮🇳, you own a piece of history now!

Crowned SUV of the Year at the 2025 Acko Drive Awards, Thar ROXX continues to set the bar for what a true SUV should be. With unmatched style and raw power, it’s clear why ‘THE’ SUV always leads the pack. #TharROXX #TOTM #2025TOTMs #AckoDriveAwards #TheTOTMs

This Valentine's Day, rekindle your #TharKaPyaar by replacing 'Pyaar' with 'Thar' in your favourite song or movie title and drop your best entries below. 5 lucky winners take home exclusive Mokobara backpacks with Thar branding. #TharKaPyaar #ValentinesDay #ExploreThelmpossible

The #GreatestRivalry is here with the #GreatestAction and #𝐆𝐫𝐞𝐚𝐭𝐞𝐬𝐭𝐑𝐞𝐰𝐚𝐫𝐝𝐬! 🔥 Win the 𝐌𝐀𝐇𝐈𝐍𝐃𝐑𝐀 𝐓𝐇𝐀𝐑 𝐑𝐎𝐗𝐗 𝐌𝐗𝟓! 🎉 Will it be you? 🤔 Drop a comment below and let @mahindra_thar know why you’re the ultimate fan! 🤩 Get set to play SportsBaazi

When a star's passion meets a rockstar on wheels, expect nothing less than the extraordinary. Watch this space. #TharROXX #THESUV #ExploreTheImpossible

When it’s a Thar ROXX in the works for a special someone, the anticipation knows no bounds. The countdown is on. #TharROXX #StayTuned

When ‘THE’ star meets ‘THE’ SUV, you know something legendary is about to happen. Stay tuned #THESUV #THARROXX

Why fit in when you can ROXX out? John Abraham made his choice. Now, it’s your turn #MahindraThar #THESUV #TharROXX

‘THE’ SUV owns the spotlight, no matter the universe. #ghibili #ghiblistudio #MahindraThar #TharROXX

Some spectacles are just worth pausing, looking and admiring. Here’s wishing you all a joyous and peaceful Eid. #MahindraThar #TharROXX #THESUV #EidMubarak

'THE' SUV ran riot with awards this year! It set 'THE' benchmark for 2025, by being crowned 36 times, across top-tier auto publications and platforms. Swipe to see all of them. #THESUV #TharROXX #ExploreTheImpossible #MahindraAuto

Goafest 2025 was a buzzing affair. What made it even more extravagant was the unmissable presence of the Mahindra #TharROXX and eSUVS, BE 6 and XEV 9e. Here’s a glimpse into reactions and head-turning moments from the event. #THESUV #TharROXX #GoaFest #MahindraElectricOrginSUVs