The slow, painful death of “courses” and “high ticket coaching” (and what’s replacing them). Before the printing press was invented, books were so difficult to create that buying a single book could literally cost you the same as buying a house today. Scribes had to copy every

The top 5 offers I've launched: Offer 1: $33m Offer 2: $6.1m Offer 3: $5.6m Offer 4: $5.4m Offer 5: $4.6m This is over a ~4 year time period. During that same time I also launched ~28 other offers that all made less than $1m. That's a "success rate" of only 15%. Meaning 85% of

Report: MIT Finds That 95% Of Companies Are Losing Money On AI On Monday, MIT researchers ​published a report​ that said, “95% of organizations are getting ZERO return from their investments in generative AI”. Specifically, the MIT report said: “Just 5% of integrated AI pilots

Very interesting seeing people celebrate Hormozi make $100m+ selling an info product and then trash the AppMafia guys for (essentially) doing the same thing. Good lesson that positioning / framing / messaging is the most powerful differentiator in this game, aka how people view

Most coaches care more about feeling like "the hero" more than they actually care about their client results. Being needed feels good. Having people rely on you for decisions is addicting. But here's what that actually means: -- Your business can never grow past you. -- You get

Worst piece of advice given to entrepreneurs = "move fast and break things". Steve Jobs didn't "fail fast" on the iPhone. He obsessed over every detail for years. Speed without depth is just expensive trial and error.

Jeff Bezos says executives should make 3 high quality decisions a day. I used to think working harder meant DOING more. But as a leader, your job is to make the RIGHT calls, not the MOST calls. Quality beats quantity. 1 good decision can change everything, while 10 rushed

Reed Hastings saw the future in 1997 when nobody else did. He named his DVD delivery company Netflix even though online video streaming wouldn't exist for another decade. Most people would have called it MailDVD or something boring like that, but he built the entire brand

My business went from $4.4m/month to $0/month in the span of about 8 months. Since getting started in internet marketing 6 years ago, I've seen countless gurus come and go, without really understanding why. "Why did they go out of business? Why aren't they still selling?" That