Gambling operator Bet365 has become the official team sponsor of two top-tier German Bundesliga clubs – VfB Stuttgart and Hamburger SV sportbusiness.com/news/bet365-ac…

🚨Real Madrid has signed a new regional sponsorship deal with Afrika Banque, making the financial institution an official partner of the club in West Africa. The contract is valued at approximately €2m per year. The club already has similar regional agreements in its portfolio,

FIFA to use dynamic pricing for World Cup 2026 tickets; prices range from $60 to more than $6,000 nytimes.com/athletic/65939…

Proud history. Global heritage. ✨ Liverpool FC welcome Haier Europe as official global partner 🔴

✅🚨As I exclusively revealed on Sept. 1, Haier has become Liverpool's new global sponsor in a multi-year deal. At the request of someone familiar with the deal, I have removed the thread about the partnership. The total value of the deal is expected to be well in excess of £10m.

Haier adverts were displayed around the pitch during Sunday's match against Arsenal. The Chinese company's branding was also visible near the substitutes' bench.

🇨🇳The Haier brand is currently the only Chinese company in Liverpool's sponsorship pyramid. Haier, ranks first in the global retail volume of major home appliance brand sales.

FC Barcelona’s €40m sponsorship with DRCongo: A financial necessity or ethical dilemma? sportcal.com/analyst-commen… via Sportcal

Daniel Levy steps down as Tottenham Hotspur chairman after nearly 25 years skysports.com/football/news/…

FIFA and Hisense have announced the extension of their long-standing global sponsorship agreement, with the home appliances and television brand leader confirmed as an Official Sponsor of the FIFA World Cup 26™, which is to be held in Canada, Mexico and the United States.

🟥In a move that threads legacy through the lens of modern style, Liverpool FC has officially teamed up with New Era🇺🇸 as its headwear licensee, launching a collection that fuses football heritage with street-ready design.

Haier will replace the Hisense brand in a similar sponsorship category. Haier named official global partner of PSG. Three-year agreement with PSG includes prominent LED visibility on matchdays, dedicated Haier-branded corners and immersive fan experiences at the Parc des Princes.

'It's the Vinai show' - meet the former Arsenal chief who now runs Spurs. Vinai served as Arsenal's Head of Global Partnerships from 2010 to 2013. He then served as CCO from 2014 to 2018. I wouldn't call this a period of outstanding commercial activity bbc.com/sport/football…