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There are leaders/founders on here who tweet advice a lot, but when you get up close, their execution stinks. They don't follow up on emails. They don't ask for feedback. They are clearly fame chasing more than execution chasing as founders. And they will probably still win.

Nothing in AI is more cringe to me than men making fake women to sell fake racy images to other men for money. You're a pimp. Your side hustle is AI pimping.

You gotta be stubborn about your ambitions. But be wildly flexible about how you achieve them. That's the game of being a founder.

Could Hubspot not change for one GD day? Feature you use and love every day? Hubspot: We are going to deprecate that without warning. Feature you never touch? Hubspot: We are going to promote that until you're dead.

Founder fail of the week: sent an internal sales deck to a customer vs the proposal I meant to send. 💪 Reminder: founders are humans. We fuck up too.

Being kind is a leadership skill. It's a choice to be a good person when being a shit person would pay off right now. While being a kind person pays off over the long run.

2025 predictions: - More companies will opt for Chief Content Officer over CMO (content is becoming more important than ever) - AI slop will lead to MORE spend on micro influencers and creators - from a consumer demand to "see it's real" - PDP standard explodes to 10+ visuals

I am completely unimpressed by the ChatGPT image generator for ecommerce. And while Sam Altman does his victory lap, I'm here with proof. Here's a head to head look at OpenAI results vs. soona AI results. (With beautiful product on white photo made by soona for $39)

For an ecommerce store in a panic today about your COGs, soona will do a free audit of your creative production costs to help you see if we can offset your new tariffs. Just email me: [email protected]

For my tech and entrepreneur friends in Colorado: Check out the Conscious Entrepreneur Summit 2025. It's a priority event for me each year. Plus I have free money for you: use my code LIZ for $100 off. Seats are limited. Grab your tix here: consciousentrepreneur.us

So should @andrewyang run again in 2028 or what? Like all great entrepreneurs, he was super ahead of his time.

Earlier this year I was excited to join the Advisory Board for the Tory Burch Foundation to help advance the mission to helping women grow their businesses. Last week we announced our bold plan to add a $1B to the economy through supporting women owned businesses. fortune.com/2025/05/01/tor…

Growing a company is not linear. We've had so many ups and downs at soona. And yet startup life celebrates "up & to the right." . Right now, tariffs are a real downer for us. Remember: It's not how you lead when you're succeeding. It's how you lead when shit is not easy.

Why do I think that linear growth in business is a lie? COVID. Created existential crisis or wild opportunity. Trade Wars. That will just kill a business, sometimes. Drive new businesses to grow. Or what about literal weather? I have seen businesses shutter from storms.