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Finance teams must evolve from reporting data to activating insight. Descriptive ➝ Real-time ➝ Diagnostic ➝ Predictive ➝ Prescriptive The best CFOs don’t just know what happened — they shape what happens next. Data doesn’t drive decisions. Analysis does.

Great CFOs don’t start with answers. They start with better questions. To shift from reporting to real business impact, finance leaders must lean into curiosity and context: “What decision are we trying to make with these numbers?” “What are your top 3 priorities right now?”