🚀 New Publication Alert! 🚀It’s all about virtual influencers! 🧏🏻‍♀️Thrilled to share my latest work in the Journal of Product & Brand Management. Check it out here: doi.org/10.1108/JPBM-0…

UUFCJC Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising Annual Conference in Portland, Oregon, from March 14-17. bit.ly/3TKFJ3N

I am excited to share our latest publication on International Journal of Public Opinion Research ! 🙆🏻‍♀️In this paper, we investigated the influence of AI-related news consumption on participatory democracy. I couldn't be prouder of my awesome team - they truly are the best! 🤗doi.org/10.1093/ijpor/…

In this new Human-Machine Communication article, Iliana Depounti 🤖💬 and I discuss Artificial Sociality, i.e. communicative AI technologies that create the impression of social behavior stars.library.ucf.edu/hmc/vol7/iss1/… (thread)

#AI for Communication My next book is in the queue and will ship in Oct of 2024. This contribution to the "AI for..." series at Raj #savesoil demonstrates how key advancements in #AI not only disrupt, but also actively transform, human communication. routledge.com/AI-for-Communi…

Happy to see our team's lab work on human-robot interaction published! Many thanks to my graduate student coauthors Xiaobei and Fanjue Liu 刘璠珏 and my colleague Dr. Luling Huang. journals.sagepub.com/eprint/UMX2RAH…

Celebrating a baby academic achievement🎉🙆🏻‍♀️Just reached 100 citations! Still a long way to go😬 #PhDlife #AcademicChatter

A study by UFCJC PhD student Fanjue Liu and alumna Leping You found that virtual influencers have yet to overcome their artificial nature in digital advocacy. They explored how people perceived influencers' social media posts urging climate change action. bit.ly/3BtPGf5

Finally out! 💁🏻‍♀️ Excited to share my paper on fostering parasocial relationships with virtual influencers in the uncanny valley, published in Journal of Business Research! It was a marathon, but seeing it come together has been so rewarding. Check it out: authors.elsevier.com/c/1jzR0Xj-jjhsf

It’s official! 🎉 I’m happy to announce that I am joining Shanghai Jiao Tong University Shanghai Jiao Tong University as an Assistant Professor in Digital Technology and Culture. The journey through the job market was long and full of twists, but every challenge was worth it. 🌟 Huge thanks to

Very honored to receive my first-ever Top Paper Award as a faculty! 🥰 Huge shout-out to my amazing co-author Leping You 🙋🏻‍♀️ for teaming up to build our virtual influencer advocacy research pipeline and seeing it spark real-world conversations!