Nupur Pai | Chews Wisely (@lifeofpai_) 's Twitter Profile
Nupur Pai | Chews Wisely

@lifeofpai_

•Screenwriter: Modern Love Mumbai, Little Things •CRED Ads •Ex-AIB

ID: 334704384

calendar_today13-07-2011 14:52:17

794 Tweet

828 Followers

622 Following

ETtech (@ettech) 's Twitter Profile Photo

On Monday, CRED was trending on Twitter for its IPL ad campaign featuring veteran musician Bappi Lahiri & actors Anil Kapoor & Madhuri Dixit Nene. The ingenuity of Cred's IPL ads can be traced back to the creative minds behind it, writes Shephali Bhatt tech.economictimes.indiatimes.com/news/internet/…

Shephali Bhatt (@shephalibhatt) 's Twitter Profile Photo

The campaign is conceptualised by Tanmay Bhat and his former AIB colleagues Clay Hudgins (Puneet Chadha), Nupur Pai | Chews Wisely (Nupur Pai), and Devaiah Bopanna (Devaiah Bopanna). Making celebrities do stuff they’ve never attempted in the branded content space is right up their alley.

Harsha Bhogle (@bhogleharsha) 's Twitter Profile Photo

While on #MissionISROLiveChat (6pm today), I must admit to being taken aback by the extent of research involved and the quality of script-writing. The script was as if I had spoken it and it had been transcribed. And the emotion came through. What did you think? Spotify India