
Lars Ulrich
@larsulrich

With 60 million followers across platforms, Metallica didn't just reach new heights on stage, but online. Drummer & founding member Lars Ulrich closes the show at #CNBCEvolve in conversation with Kara Swisher talking the digital (r)evolution of the music industry.

The world is eager to rock, but is it ready? Metallica's Lars Ulrich talks the future of live music & the new world of connecting with fans in this #CNBCEvolve session with Kara Swisher.







Coming this fall on MasterClass, we’re sharing our process for creating & performing, breaking down songs, pulling together a show just for you, discussing our connection with fans & letting you in on how we’ve stayed strong as a team for the past 40 years. Stay tuned!


Today on #TrunkNation - Eddie Trunk is joined by Lars Ulrich to talk about everything Metallica! Plus, it's a #FreeForAllFriday, taking your calls on all things ROCK! Call up 844-686-5863 from 2:00-4:00pET or listen anytime on the SiriusXM app: siriusxm.us/VolumeLIVE

