Choice is central in Krishna consciousness.

Surrender unto Krishna: the single highest moral principle.

In search of true bliss? Look no further than Krishna, the reservoir of all pleasure and happiness.

Because immediately there is creation, the guṇamayī, the three kinds of modes of material nature, they also become manifest, and on account of this, our ego, false ego, association with a particular type of material modes of nature, I am thinking, "I am like this" or "I am

Śrīmatī Rādhārāṇī is a tenderhearted feminine counterpart of the supreme whole, resembling the perfectional stage of the worldly feminine nature. Śrīla Prabhupāda's Lecture on Śrīmad-Bhāgavatam 2.3.23, Los Angeles, June 20, 1972

The whole world is going on under Kṛṣṇa's direction, but He has nothing to do. He's enjoying with Śrīmatī Rādhārāṇī. That is Kṛṣṇa's position. Śrīla Prabhupāda's Lecture on Śrīmad-Bhāgavatam- 2.8.7, Los Angeles, February 10, 1975

Srila Prabhupada’s astrology.

The Sword of Devotion: How the Bhāgavatam Teaches Freedom from the False Ego krishnaconsciousnesssociety.com/post/the-sword…

Swipe to understand the essence of glorifying the All-Attractive.

Srila Prabhupada is the only Well Wisher! Jai Srila Prabhupada.

Srila Prabhupada's Instruction is Transcendental, and so the Followers who Follow Him As It Is!

We pray to Rādhārāṇī because She is the pleasure potency of Kṛṣṇa. Kṛṣṇa means "all-attractive." But Rādhārāṇī is so great that She attracts Kṛṣṇa. Srila Prabhupada's lecture on Rādhāṣṭamī, London, August 29, 1971

Instead of offering directly one flower to Kṛṣṇa, you just put it in the hands of Rādhārāṇī: "My mother Rādhārāṇī, Jagan-mātā, if you kindly take this flower and offer it to Kṛṣṇa." Srila Prabhupada's lecture on Rādhāṣṭamī, Bhagavad-gītā 18.5, London, September 5, 1973

That's why Cow is Not an Animal She is The Mother Cow!

Māyā puts obstacles so that he may not go away. But if you stick to your principle, catch Kṛṣṇa's lotus feet very tightly, then you'll be saved. Kṛṣṇa will save. Srila Prabhupada's lecture on Bhagavad-gītā 4.8, Bombay, March 28, 1974

Know the perfection of life with Srila Prabhupada!

Yajña means Kṛṣṇa. Kṛṣṇa's another name is Yajñeśvara. Srila Prabhupada's Janmāṣṭamī Lecture, Aug. 21, 1973, London

It's not about the butter, it's about the divine play and the pure, unconditional love. This pastime of Lord Krishna always brings a smile to everyone's face. How about yours?

More valuable than any worldly treasure. The actual "autograph" that matters.

Radha Krishna’s best Servitor, Srila Prabhupada!