Who does not use my product when similar groups uses it heavily? (young/old, men/woman, rural/suburban/urban, etc) Why?

What emotional, psychological or status benefit could be derived from using your product? (Emotional Design)

Could you customize a mass product? (Orange County Choppers) #question

What is the criteria used by customers when buying your product? Don't assume you know the answer #question

What service levels could you offer if you controlled the entire value chain? (single throat to choke) How? #question

Are you over designing your product to deal with rare exceptions? Remove complexity. Simplicity wins every time.

What are the innovation tradeoffs that will define future products? #question

Who does not use my product because experience or special ability is required? What if the opposite where true?

When are people not buying my product? (seasonal buying, trend driven, economy, etc) Why? How could I reverse it?

What activity, done in conjunction with my product, could be combined? (service,delivery,support,advice) #question

What are the unshakable beliefs in your industry about what customers want? What if the opposite where true?

Who is passionate about your product or something it relates to? Why or why not? #HarleyDavidson #question

What customer segment that exists today will no longer be around in 5 years? (decline of the boomers) #question

What new customer segments will emerge in 5 years that don't exist today? #question

Who does not use my product when similiar groups uses it heavily? (young/old, men/woman, rural/suburban/urban) Why?

What makes your product hard to use? #Makita #question

Could you customize a mass product? (Orange County Choppers) #question

What is inconvenient about assembling your product? #Ikea #question

Could you offer your product at 5 times the cost if it had greater feature/function? #FedEx #question

What emotional, psychological or status benefit could be derived from using your product?.. designer clothes, giving to charity, etc.