Marketers: you aren’t just helping companies grow or acquire more customers. You’re helping people protect their livelihood and increase their net worth (among other things). There’s a lot more at stake than the obvious KPIs.

I'll never forgive ChatGPT for ruining em dashes for all of us

Being an advisor is like being a quarterback. You can run the ball a few times, but that’s not really your job.

I’m not a marketing strategist because I hate doing execution work. I actually love it. I’ve just done execution for so long that it no longer makes sense for me to keep doing it. I’m too expensive and can direct others just as easily—and they usually do it better than I could.

Boom 💯 Yes.

Can’t beat simple and good.

You can’t want the deal more than they do. And if you do, you’re probably not in the best position to be negotiating. (This a consulting tweet, not geopolitics. 🥲)

As a marketing strategist, you may need to sell more than the sliver of expertise you feel like doing. Let’s say you want to sell just positioning. Or messaging. Or branding. But people just aren’t buying it. It’s possible you need to increase the breadth of what you offer.

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Don’t sell what you want to sell. Sell what people want to buy.

If you're a marketer and you're not leveraging the power of email automation, there's a good chance you're leaving money on the table. But let's focus on you for a second and not even factor in your client work. Should you really be using email automation? Aren't broadcast

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If you want to get your Kit automations set up, this is the program to look at.

Replace this with marketing strategist and it holds up just the same.

One piece of advice can change your life

It doesn’t take much to be a celebrity in a small niche. Industry ubiquity is a big deal.