kevin c. whelan (@kevincwhelan) 's Twitter Profile
kevin c. whelan

@kevincwhelan

Marketing strategy advisor and mentor.

ID: 17588402

linkhttps://kevin.me calendar_today24-11-2008 08:12:04

7,7K Tweet

1,1K Followers

679 Following

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Marketers: you aren’t just helping companies grow or acquire more customers. You’re helping people protect their livelihood and increase their net worth (among other things). There’s a lot more at stake than the obvious KPIs.

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I’m not a marketing strategist because I hate doing execution work. I actually love it. I’ve just done execution for so long that it no longer makes sense for me to keep doing it. I’m too expensive and can direct others just as easily—and they usually do it better than I could.

kevin c. whelan (@kevincwhelan) 's Twitter Profile Photo

You can’t want the deal more than they do. And if you do, you’re probably not in the best position to be negotiating. (This a consulting tweet, not geopolitics. 🥲)

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As a marketing strategist, you may need to sell more than the sliver of expertise you feel like doing. Let’s say you want to sell just positioning. Or messaging. Or branding. But people just aren’t buying it. It’s possible you need to increase the breadth of what you offer.

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Want to level up your marketing automations and build an email funnel that sells your products and services on auto-pilot? Register here for this workshop.

kevin c. whelan (@kevincwhelan) 's Twitter Profile Photo

If you're a marketer and you're not leveraging the power of email automation, there's a good chance you're leaving money on the table. But let's focus on you for a second and not even factor in your client work. Should you really be using email automation? Aren't broadcast