kennethcwilbur (@kennethcwilbur) 's Twitter Profile
kennethcwilbur

@kennethcwilbur

Professor of Marketing and Analytics @ UC San Diego.

Posts: Data, platforms, ads, nerdy academic stuff

ID: 1357429523520757760

linkHttp://kennethcwilbur.com calendar_today04-02-2021 20:43:24

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kennethcwilbur (@kennethcwilbur) 's Twitter Profile Photo

Huge 🙏 to Dave & the many other scholars who are contributing to this forum. We'll figure this platforms thing out eventually platformanalytics.org

kennethcwilbur (@kennethcwilbur) 's Twitter Profile Photo

New paper: "Did Early ChatGPT-4 Adopters Change Payments to Other Digital Services? Exploratory Evidence from a Consumer Spending Panel" papers.ssrn.com/sol3/papers.cf…

Davide Proserpio (@dade_us) 's Twitter Profile Photo

📢IMPORTANT UPDATE📢 The Workshop on Platform Analytics will be held at UCSD on April 4-5, 2025. The submission deadline is December 4, 2024 platformanalytics.org kennethcwilbur Minkyung Kim #econtwitter #marketing

kennethcwilbur (@kennethcwilbur) 's Twitter Profile Photo

Short course on mktg analytics. Deep dive on ads: rubin causal model, applications & challenges in estimating ad effects. kennethcwilbur.github.io/mgta451mktg/ Slides, .qmd source files, class video & more. All free to use, remix, etc. Help me improve it.

kennethcwilbur (@kennethcwilbur) 's Twitter Profile Photo

Why multi home? - no ads, no engagement maximization, you are the client not the product - no Nazis, better content moderation, more control - it's a protocol, like email, not a centrally managed service. I block political topics but I'm not surprised if lefties moved first

kennethcwilbur (@kennethcwilbur) 's Twitter Profile Photo

We wrote a draft handbook chapter on using algorithmic pricing to learn optimal platform fees. A challenging and interesting problem! Comments welcome. papers.ssrn.com/sol3/papers.cf… With the great Kanishka Misra (BC)

Davide Proserpio (@dade_us) 's Twitter Profile Photo

The Workshop on Platform Analytics deadline is approaching, so ChatGPT created a poem to remind you to submit your best work on platforms: WoPA 2025 calls your name, It’s crunch time now—submission game! Polish, proof, and press “submit,” Your finest work, let’s see the grit!

The Regulatory Review (@theregreview) 's Twitter Profile Photo

Sports betting may be harming consumer credit scores, economist Brett Hollenbeck (Brett Hollenbeck), Poet Larsen, and computer scientist Davide Proserpio (Davide Proserpio) conclude in a new working paper: buff.ly/3ZJL9yJ

MSI (@mktgscience) 's Twitter Profile Photo

Why are unified frameworks and MMM suddenly so popular with marketing organizations? You can find out in our blue-ribbon report: bit.ly/msi-mmmreport. Benchmark against others by participating in our MMM survey bit.ly/msi-markperf #MMM #marketingresearch #adperformance

Why are unified frameworks and MMM suddenly so popular with marketing organizations? You can find out in our blue-ribbon report:  bit.ly/msi-mmmreport. Benchmark against others by participating in our MMM survey bit.ly/msi-markperf #MMM #marketingresearch #adperformance
Yiqing Xu (@xuyiqing) 's Twitter Profile Photo

We streamlined six new DID-like estimators and created this tutorial for implementation in R. yiqingxu.org/packages/fect/… Hope you no longer need to spend months figuring out what these estimators are and how to use them. w/ Ziyi Liu

We streamlined six new DID-like estimators and created this tutorial for implementation in R. 
yiqingxu.org/packages/fect/…

Hope you no longer need to spend months figuring out what these estimators are and how to use them. 

w/ <a href="/liuziyi233/">Ziyi Liu</a>
kennethcwilbur (@kennethcwilbur) 's Twitter Profile Photo

just posted: "Advertising is an Emergent Property of Successful Platforms" Short and sweet. With Davide Proserpio platformpapers.substack.com/p/advertising-…