"Is it normal to get 500 views on your first YouTube video?" It's not - but here's why this video did so well! ⬩Great title + "terrible" really grabs attention ⬩Great insight in only 91s ⬩It's not bland, boring financial education ⬩He accurately debunks terrible advice

#Relationalmarketing and #behavioralfinance are the secrets to getting through to clients. Luckily, that’s what we’re covering next week with Katie Braden, CFP® of C&J Innovations. Catch A.U.M.™, sponsored by the Financial Planning Association (FPA)! kallicollective.com/a-u-m-connect-… #fintwit #kallicollective

One of the most important parts of video is your audio. Do you know how you sound in your virtual meetings? I talk with advisors all day every day and there is a LOT of bad audio out there! I've got an automagical solution to part of the problem here.

Let's talk lighting! 💡 → It sets a mood → It can make you look older or younger → It can give you headaches → It can create distracting reflections in glasses In the quick video below, you can see how I solve for all of these. But the best light? Natural! ☀️

Where in the world is your camera lens?! 👀 → Turn on your camera → Point your finger where you think your lens is → Don't be surprised if you're off a bit! → Once you find it (finger in the center of your video), do the post-it trick in the video below

Tilt your cameras down! Please. 🙏🏼 Your camera should be positioned right at eye level, or slightly above. 👁️👁️ → This makes it feel natural (and avoids double chins!) → It's good for your posture → It should result in a natural background - like we're in person

When you use fake virtual and blurred backgrounds: → People subconsciously wonder what you're hiding → This hampers trust → It's massively distracting meaning... → Your message is getting lost Just please - stop using these awful backgrounds.

What if there was one QUICK and EASY assessment to help advisors: 👉Provide instant value to clients/prospects 👉Build a process to find right-fit clients, and 👉help existing clients focus on their unique needs? There is! See it live: bit.ly/passportpackage Diana Cabrices

Day 1 of a 30 day video challenge I'm running. What would you like to learn this month about how to easily and authentically use video throughout your business? ↳ Marketing ↳ Proactive client communication ↳ Internal training ↳ Throughout the client experience

What should you do with your hands?! Is your face too expressive? Should you put on a suit and tie?! Here's how you should show up in all virtual meetings and videos: EXACTLY as you do in person! Same amount of hand gestures, facial expressions, attire, and personality.

Here are three quick tips for getting started or leveling up your video presence: 1️⃣ Stand up! 2️⃣ Make eye contact 3️⃣ Talk to one person What things do people do that you DON'T like to see in videos?

Why scripting your videos often doesn't work and how to easily fix it: We write very differently from how we speak. So as you're drafting a script, or at least before you hit record, read your script aloud. 🗣️

Teleprompters aren't just for news anchors to read the news. They're also great for financial advisors to easily maintain perfect eye contact in virtual meetings, or while recording video using a script. Here's my setup - and one of my cats. 😻

Professional content + personal content = human connection So sprinkle some behind-the-scenes content in. It's also a great way to attract your ideal clients and repel those that aren't the right fit. Anyone that doesn't like 'personal you' isn't worth working with. 🙅🏼‍♀️

Content creation isn’t a one-time sprint. Like diet and exercise, consistency is key. Regularly review, see what works, and adjust as appropriate. The only way to know what's working and what isn't, though, is to start getting your content out into the world!

Start messy! All the time spent overthinking, overanalyzing, and over-preparing yourself into so much fear that nothing gets done is time (and energy!) wasted on the most valuable part. You can't learn and grow until you start DOING.

What feels scarier: hitting publish on your first video or landing an airplane by yourself?! Having done both, I can tell you one thing: the stakes are a lot lower with video!

#123 - Stop Sucking on Video: Authentic Marketing for Financial Advisors with Katie Braden, CFP® Struggling to connect with clients through video? Katie Braden, founder of Advisor Video Marketing, says most advisors are overthinking it. With a background in photography and as a