My 5 takeaways from Liz Hilton were: 5. In an in-house, there is a level of transparency & relationships. You are imbedded in the company. You are the person everyone calls for creative help which is a great feeling. #gaylordpr

Today, Katie Nichols came to speak to us. She is the social media manager for Raising Cane's Chicken. She sources new partnerships. Katie received her masters in arts of strategic communications from OU. #Gaylordpr

One of Katie's biggest piece of advice was "Never say no to an opportunity if you can find value in it". #gaylordpr

When working with company, find what they are currently doing & what is an area they need help in. How can you help them succeed. Katie worked for Lucchese & they needed help with consistency so she helped them with that. #gaylordpr

Katie recommends to make sure that every message you put out is something that the audience will respond well to. She says to put yourself in the consumers shoes & see how you would feel about the message. #Gaylordpr

Something that Katie said that helped me was that the landscape for marketing is always changing. There are always new platforms coming out. She says to know that it is okay to try something new & ask questions. Her advice is to jump on the opportunity. #gaylordpr

a big piece of advice Katie gave us was to keep connections. Every person you meet can be a new condition & help you grow. Keep those relationships alive by asking them to get coffee with you or to join a zoom call with you. #gaylordpr

Erin Rosetti went to Louisiana State University. She is now an award-winning Strategic Communicator, Storyteller, & Issues Management Pro. at Memorial Health System. #Gaylordpr

Erin decided to go into the healthcare PR business because she lives in Mississippi where it is unhealthy. They are leading in obesity, diabetes, & many others. She wanted to take this role & make a change. #gaylordpr

Erin opened up about a challange that she has gone through working in healthcare. Her aunt had Covid-19 & sadly passed away. Erin talked about how hard it was to see her aunt in that condition. It was very brave of Erin to share this with us & I appreciate it. #gaylordpr

Erin gets to work with the doctors, nurses & many others. She hears the stories that they have. It keeps her going & she wants to hear those stories of them saving lives & making an impact. #gaylordpr

During Covid, her company focussed on feedback from the public. They wanted to hear their opinions about what is working & what is not. #gaylordpr

One tip that Erin shared was to distinguish the difference between humility & fear. Stay humble & gracious to find the healthy balance between the two. #gaylordpr

Dr. Feroz Bashari is a public affairs officer. A piece of advice he gave was to show up early. #gaylordpr

Dr. Feroz Bashari shares that we need to make our narrative. We should have an idea of what we want our day to look like. The narrative is our story to tell. We creat that ourselves. #Gaylordpr

Another takeaway I got from Dr. Feroz Bashari is that the government needs public affairs. The government needs to talk to people regularly. #GaylordPR

Dr. Feroz Bashari says that media plays like a bridge between public & the government. Media is a key part of public affairs. #GaylordPR

Another takeaway I got from Dr. Feroz Bashari the team is not developed by you. You are either a member of the team or the head of the team. It is important to work with your team to make the right team. #GaylordPR

Cyone Batiste graduated from Lousinana State University. She is the Manager, Brand & live Events at Warner Bros. Discovery. #Gaylordpr

My key takeaways from Cyone are: 1)Consumers are teammates. 2) It is easier to keep an existing consumer than to find a new one. 3)Word of mouth & brand loyalty is invaluable 4) Networking. Find a mentor & be a mentor 5)Experience is the best teacher. #Gaylordpr