Joseph Lapin (@josephalapin) 's Twitter Profile
Joseph Lapin

@josephalapin

I tweet about creativity, storytelling, marketing, higher ed, and being a dad. Plus, I’m building a business and trying to write books. Follow for the journey.

ID: 101074334

linkhttps://campbelllearn.com/ calendar_today01-01-2010 22:35:59

11,11K Tweet

1,1K Followers

906 Following

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One of the biggest lessons I've learned over the years: You always win when you can keep being kind, no matter what the results are or the consequences. Not an easy lesson to learn.

Joseph Lapin (@josephalapin) 's Twitter Profile Photo

If you’re not excited about the content you’re creating, it shows—both in the work and to those consuming it. That’s why it’s crucial to find what you love or embrace the process of loving what you create. Passion drives connection.

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I’ve been fine-tuning my process for using AI to craft authentic blog posts, and after lots of trial and error, I’m getting closer. Still tinkering, but this video by savvity_digital has been a game-changer: youtu.be/xBWWFXnL1-E?si…

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When I started in marketing, I was told storytelling was just fluff—no real business outcomes. It was frustrating. Now, with years of experience, I can prove otherwise. For instance, stories are remembered 22x more than facts alone (Stanford study). In today's noisy world, being

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It’s hard to believe Jaguar comes out of this rebrand well, mainly because it doesn’t seem like they’re speaking to their core audience, but they are being brave and trying to speak to a new audience. I’m excited to see if they silence the criticism.

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My son walked away from the table, leaving his glass of ice water. When he came back, he demanded to know who took his ice and was convinced I ate it.

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I feel the same way about the new Jaguar as I do about the Cyber Truck: It’s not for me, but I’m happy it’s out there. We need innovators to push the envelope because otherwise we end up with an over saturation of indistinguishable white SUVs.

I feel the same way about the new Jaguar as I do about the Cyber Truck: It’s not for me, but I’m happy it’s out there. 

We need innovators to push the envelope because otherwise we end up with an over saturation of indistinguishable white SUVs.
Joseph Lapin (@josephalapin) 's Twitter Profile Photo

People are wrong about the Jaguar rebrand being an epic fail. These cars are sick. It will take time, but I think this is going to work out for them.

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It would be interesting to see how much micro-managing has decreased with ChatGPT. I would never talk to an employee or team member the way I talk to ChatGPT.

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This is awful. Regardless of the side you’re on. There are no real sides when it comes to someone losing their life. It’s just their end. Horrible.