"... testing isn’t just about finding new ideas that work. It’s also about the ever-evolving landscape. " Loving this article by our very own, Jon Corwin for Martech Zone. Check it out! martech.zone/how-to-amplify…

One Click is seeking a PPC Marketing Lead to manage the paid acquisition channels for our three eyewear brands. If you have a knack for paid search, shopping ads, display advertising, and retargeting on Google, Bing, and Yahoo, we’d love to meet you. oneclickventures.applicantpro.com/jobs/1249199.h…

Amen 👇 Particularly for #ecommerce

“Many people work in systems without seeing the dependencies. As a result, they do dumb things.” Has your team tried a systems perspective?  — Josh Colter link.medium.com/bUDWJ8fGk2

I’m excited to share #marketing & career insights from our all-star One Click team — join us! ⬇️

#DTC Disruptors are taking share from Big Brands by (1) beating them at performance marketing and (2) better UX. These are non-negotiable in the digital era. Good read » metricdigital.com/blog/how-disru… via @Metric_Digital #ecommerce

Facebook CPMs Crash, Fall To All-Time Low: It's been assumed that Big Digital platforms would be first to feel the impact of the ad recession and now there's market-based proof. An... bit.ly/2XlcyqU Joe Mandese

“He who has a why to live can bear almost any how.” - Friedrich Nietzsche

Lesson for PMs: “drive hard to the ‘so what?’ of experimental failures. A feature that doesn't work can be as impactful as one that does if the right learnings are extracted.” via ⁦Aakash Gupta⁩ aakashgupta.substack.com/p/-learning-fr…

“Product-led growth is going to touch every category and we’re still in the early years.” This statement still mind-boggles me. SaaS innovation is wild 🚀 kylepoyar.substack.com/p/inventing-pr…

I’ve “chopped it up” (the new term for hopping on a casual call) with around 15 ecom operators I’d never met before in the past 10 days. All what I would call “doing well” Different businesses, tactics, and strategies. One common denominator. 🧵🧵🧵

It’s easy to criticize a product. It’s hard to build a better one.

There are so many similar sounding roles in tech: · Product manager (PM) · Technical program manager (TPM) · Project manager (Also PM) · Producer (PROD) But there are big differences in WHAT you work on and your career ceiling. Here’s what you need to know:

🚨🚨 BREAKING: 🚨🚨 If you're a Google Sheets user, stop what you're doing and check this out... ...they just dropped 10 new functions on us!!! 🔥🔥🔥 Christmas came early for Sheets nerds 🎅 Let's check them out 👇

Product managers jumping into the Figma file to add comments for the designers

@CharleeKelee OMG jealous. Must meet the king of the 13B! Easily top 3 chassis ever