NFTs are not a dying category—it’s 93% white space. But the next wave of adoption won’t come from Web3 natives. It’ll come from people who’ve never bought an NFT in their life—but are about to, without even realizing it 👇 📊 Get the data: shorturl.at/hTu0Q

Op-ed: Crypto keeps chasing “the next billion users.” But mass adoption won’t happen by default—it takes real understanding. Here’s what Web3 is missing. cryptonews.com/exclusives/opi…

Heading to TOKEN2049 Dubai next week with the maverick himself, Alistair Rennie ✈️🇦🇪 We’re flying in with a simple goal: to help #Web3 teams get clearer on their users and build things that actually matter—all backed by hundreds of thousands of real consumer data points across

On my way home from 🇦🇪 Dubai—and still buzzing. TOKEN2049 was wild. Satellite networks. AI-powered robots. Memecoins with real utility (who would have thought?). Protocol Theory ⬛️ will be sharing our full trend and insights breakdown in the coming days—packed with what we saw,

Mass adoption of Web3 is not inevitable. But it is possible—if we stop building for ourselves and start building for others. Too many in Web3 assume that user growth is a matter of time. That if we just keep shipping, the world will catch up. It won’t. In my latest piece for

Web3 won’t move forward unless we start listening to the people we’re building for. That’s why I’m so excited about our new partnership between Protocol Theory ⬛️ and Crypto News 🇦🇺 🇦🇺 This collaboration opens up new ways for everyday crypto users—not just in Australia, but

Had a big week of meetings this week with key leaders across Web3—from MoonPay 🟣, OKX, Bitget, Milk Road, and others. Every conversation reminded me just how generous, smart, and mission-driven the people in this space really are. The kind words. The shared belief

Looking forward to hitting the floor at SuperAI with our all-star team, Alistair Rennie and Naomi Policar 🤩 We’ve been conducting extensive consumer research on adoption and usage trends in both AI & related tech—and keen to share some of what we’re learning 🧠

Something about #AI adoption still feels brittle. Yes, people are using it. A lot. In fact, our latest data at Protocol Theory ⬛️ shows AI is now the most used emerging tech—more than #crypto, #NFTs, or the #metaverse. But that usage isn’t always anchored in trust, clarity, or

Human-validated ground truth is critical for producing reliable and meaningful outputs from AI—especially those built on supervised learning models. And so it is with virtually every product or marketing decision that has implications for the end-user. If your product dev, UX

Off to Singapore 🇸🇬 for SuperAI with two of my favourite humans, Naomi Policar and Alistair Rennie ✈️ We’re here to cut through the hype and get closer to how AI will actually reshape the way we live, work, and build. 👉 Meeting link: calendly.com/protocoltheory… Let’s see

Day 1 at SuperAI and somehow, between all the chaos, I just finished up an extremely energising convo with the CMO of Mantle. What they’re building—especially with MantleX and their soon-to-launch Mantle Banking—are some of the most daring and forward-thinking

Just received this message from a partner after reviewing one of our latest insights reports: “They were very impressed with what they saw and said it’s by far the best material they’ve seen.” No awards. No press. Just the quiet, compounding power of doing the work right—deep

Fucking cool 👇 Well done Mantle 👏