Want to unlock your organization’s full potential? Learn why creating a culture of belonging is not just the right thing to do—it’s a strategic advantage! Join Cheron Porter, APR (PRSA Charlotte), live on LinkedIn from #PRSAICON this Oct. 15, 10 a.m. PT: bit.ly/4f9hrID

Join us live from ICON 2024 for a conversation on organizational culture & employee engagement between JohnElsasser & Cheron Porter, EVP, corporate communications, INLIVIAN: Housing Redefined. Tune in live on LinkedIn on Oct. 15, 10 a.m. PT: bit.ly/4f9hrID PRSA #prsa

Join us LIVE on LinkedIn from #PRSAICON for an insightful conversation with Padilla President Matt Kucharski, APR, on the mindset of the C-suite. Hear key takeaways on leadership strategies and emerging trends. Tune in: Oct. 16 at 9 a.m. PT: bit.ly/3U04mJj

Join us live at #PRSAICON in Anaheim, Calif., for a conversation on branding & social media with JohnElsasser and Matt Prince, Director of Brand Comms at Taco Bell! 🎤🌮Tune in on Oct. 17 at 9 am PT: bit.ly/3NaOEHx PRSA #prsa

I'm excited to be in Anaheim, Calif., for #PRSAICON 2024. Follow Strategies & Tactics for insights from our keynote speakers and be sure to catch our S&T Live sessions Tuesday-Thursday on LinkedIn! bit.ly/3BILmIR PRSA

Matt Kucharski, APR, of Padilla, joined us for today’s S&T Live from #PRSAICON 2024 in Anaheim! Watch the playback on LinkedIn & check out a recap of his thoughts on C-Suite mindsets here: bit.ly/3Y6QvSF PRSA #prsa

Callie Schweitzer, head of community programs at LinkedIn, offers insights into how CEOs are using the platform for thought leadership:

Don't miss PRSA’s S&T Live on Election Day! Join SHRM’s Chief Brand and Marketing Officer Tina Beaty as we discuss how organizations can manage political talk and foster respect in the workplace. Tune in live on LinkedIn on Nov. 5 at 1 p.m. ET.: bit.ly/4f7Fnwh

Join us on LinkedIn this Election Day at 1 p.m. ET for a special Strategies & Tactics Live. I’ll talk with SHRM’s Chief Brand and Marketing Officer Tina Beaty about managing political discussions and promoting civility at work post-election: bit.ly/4f7Fnwh cc: PRSA

Power up your LinkedIn presence in 2025! Join Callie Schweitzer, head of Scaled Programs at LinkedIn, on the next S&T Live for a conversation with JohnElsasser on making LinkedIn work for you (& your organization) in the New Year: Dec. 17, 1 pm ET: bit.ly/49ocAS6 PRSA

The January issue of Strategies & Tactics features trends to watch in 2025, tips for navigating news deserts, insights on career transitions, steps for building an influencer program, and a Q&A with 2025 PRSA Chair Ray Day, APR. Don’t miss it: bit.ly/4guddMB #prsa

In our February issue of Strategies & Tactics, Lori Croy, APR, also shares some insightful writing wisdom & thoughts on avoiding jargon. Read our Q&A here: bit.ly/42EC2RX

Join us live on LinkedIn! Hear from the comms teams behind the 2025 Best of Silver Anvil winner — the Washington State Department of Ecology & PRR — as they share how the “Use Food Well” campaign made an impact. Watch live on May 28 at 2 p.m. ET.: bit.ly/4kmLMps

Autonomous AI. Weaponized narratives. Real-time deception. The era of synthetic influence is here — and PR must lead. Learn more on Strategies & Tactics Live on LinkedIn, June 26, 1 pm ET w/ Michael Cherenson, APR, Fellow PRSA & Mark J. McGrath bit.ly/4e7vhf9 PRSA #PRSA

On the next S&T Live, 1 week from today, learn how to avoid the most common missteps in framing our work experience. Join Executive Coach Kanika M. Watson, APR, for insights on shaping your own career story. Watch live on LinkedIn July 30 at 1 pm ET: bit.ly/40qbulw @prsa

Our August issue of S&T is here! Read on for tips for staying relevant at any career level, insights on shifting job sectors, perspectives on ageism in the workplace, strategies for staying focused, steps for clarifying your value & more: tinyurl.com/3nw39sd5 @prsa #prsa

A hello to my fellow Buckeyes...

The September issue of Strategies & Tactics is here: Building Trust in the Age of Doubt. Inside: ✨ Leading with trust in uncertainty ✨ The challenge of AI in practice ✨ PR today, nonprofits, + Red Lobster’s comeback Read now 👉 bit.ly/3VoD5R2 #StrategiesAndTactics

An AI policy is only the beginning. On Sept. 25, Melissa Flynn, APR & Pete Pachal share how PR pros can tackle real-world AI challenges — from leaks to deepfakes — on the next Strategist & Tactics Live on LinkedIn. Tune in Sept. 25 at 1 pm ET: bit.ly/4nm8nnF @prsa #prsa

AI policies don’t enforce themselves. Melissa Flynn, APR, and Pete Pachal explore how comms pros can bridge the gap between policy and practice on the next Strategist & Tactics Live on LinkedIn. Watch live on Sept. 25 at 1 p.m. ET: bit.ly/4nm8nnF @prsa #prsa