Good to be back NYC. 🗽

You move at the speed of trust.

Pretty sure my Innie would be in the Choreography and Merriment Department. #Severance

Finally an AI ad that’s good 😂

CDMXcellence: Museum meals, mariachi boats, and mezcal magic.

⚡Nothing unites a community like a common enemy. That’s why defining your brand’s enemy can be so powerful. Some compelling examples of enemies that brands combat on behalf of their consumers I've compiled throughout my career:

Straight outta Saltburn Movie Prime Video

The reframing of “bot” to “agent” is one of the best industry rebrands/reframes in recent history. Been hopping around to Tech Week NY events today, and people are just using the terms interchangeably.

Pretty wild that Maximum Effort can hit up a company in viral crisis mode and just point to their portfolio full of reactive viral moments (Peloton Ad, Aviation Gin, Match, State Farm) and say we got you.