I'm a big believer in lateral thinking, look for an out-of-category twist that can help break through branding challenges.

#Brand Concept: bring your whole self to work, otherwise you suffocate what is unique about you.

"Julie's examples & insightful comments in Brand School inspired me to think outside the box, Thank you!" - Jamie L. goo.gl/1f0tba

What separates the dreamers from the doers? It's more than the ability to come up with great ideas, more: bit.ly/2iTjsOp #entrepreneurs

"Brand School had great examples of real companies. I was able to dig even deeper." - Brenda C. goo.gl/1f0tba

Brands are NOT names, logos, ads. They are MORE than this. They are an experience

Great #brands are stories well told. We want to read them over & over - and they become best sellers.

Common biz-building & #branding mistake: targeting everyone but reaching no one.

"Brand School helped me grow my #business, worth & passionately share what I love with others." - Deborah Coulter goo.gl/1f0tba

We're bombarded by choice, but the power of a great brand is to break through... bit.ly/2GqLY7B

#Consumers are more willing to invest their emotional attachment when they connect with a #strong brand story.

Brand taglines are changeable, add flexibility & permit fine-tuning of your message. Learn more:bit.ly/2pqZc8i

Think Richard Branson, Steve Jobs, Beyonce. Their strong #PersonalBrands imply trust & allow us to forgive mistakes.

"Motivational! I've given recommendations to several clients about Brand School." - Liz O. goo.gl/1f0tba

Is there more you can do to #market your #brand & #biz in social media? Yep! Here are 4 Unconventional Ways: bit.ly/2zWcWBz

Common mistake: targeting everyone but reaching no one. #entrepreneurship #branding #marketing

What you stand for & offer = your #brand & comes 1st before #marketing. Strong brand drives marketing. Learn more: bit.ly/2pqZc8i

Opening talk at Columbia Business School #Briteconf on Digital Transformation by David Rogers “fall in love with the problem, not the solution.”

Excited to learn at #Briteconf Columbia Business School

Truths about digital Transformation. Great points. Could also be said about branding. #Briteconf Brands. Innovation. Technology