Jason Lax (@jasonlax) 's Twitter Profile
Jason Lax

@jasonlax

Global Technical SEO @ SAP, Digital Marketing and other stuff 🍴🥃⛷️🚴‍♀️🎧🧀 I eat site migrations and HREFLANG with a side of Spam for breakfast.

ID: 22345295

calendar_today01-03-2009 09:17:26

2,2K Tweet

652 Followers

432 Following

Jotam Confino (@mrconfino) 's Twitter Profile Photo

I just saw indescribable, raw footage of Hamas’ massacre along with 100 other international journalists, provided by Israeli authorities. Here are the notes I took:  1: Hamas terrorist screaming Allah Akhbah as he frantically tries to behead a dead man with a shovel.

Jason Lax (@jasonlax) 's Twitter Profile Photo

Added 21 more countries to our HREFLANG mapping: Not only is geotargeting improved, overall traffic from many of the countries has increased significantly. #seo

Jason Lax (@jasonlax) 's Twitter Profile Photo

Hi Google Business Profile - I can't keep checking or waiting for this to be fixed, especially when I have dozens of locations to add social profiles to. These are valid accounts and for some reason not liked by the profile manager. Help.

Hi <a href="/GoogleMyBiz/">Google Business Profile</a> - I can't keep checking or waiting for this to be fixed, especially when I have dozens of locations to add social profiles to. These are valid accounts and for some reason not liked by the profile manager. Help.
Jason Lax (@jasonlax) 's Twitter Profile Photo

5 billion impressions! Stellar year, with a solid increase over 2022. Uncertain about #SEO's future with AI search, but celebrating with a Big Mac regardless!

5 billion impressions! Stellar year, with a solid increase over 2022. Uncertain about #SEO's future with AI search, but celebrating with a Big Mac regardless!
Jason Lax (@jasonlax) 's Twitter Profile Photo

Are #seo crawl budgets now a myth? A sudden spike in Indexed, though blocked by robots.txt errors last June led me to believe that Google's crawl capacity increased. Then saw in Q4 150% increase over the 2 year median in crawl requests, mainly in forums & help docs. Or abnormal?

Are #seo crawl budgets now a myth? A sudden spike in Indexed, though blocked by robots.txt errors last June led me to believe that Google's crawl capacity increased. Then saw in Q4 150% increase over the 2 year median in crawl requests, mainly in forums &amp; help docs. Or abnormal?
Jason Lax (@jasonlax) 's Twitter Profile Photo

Perhaps Reddit's rise in search reflects a shift in user trust: audiences crave authentic user discussions, even if less polished, while Google struggles to identify good, long-form content vs. AI fluff. They favor platforms with some moderation over unfiltered results. #seo

Jason Lax (@jasonlax) 's Twitter Profile Photo

Someone posted an interesting analysis (past week?) on how a handful of publishers are getting almost all Google Search traffic. Does it ring a bell? I forgot to bookmark it...help. #seo

Jason Lax (@jasonlax) 's Twitter Profile Photo

Wow! Just saw over 1 billion #Google crawl requests on our domain in the past 3 months. That's a lot of crawling! Is Google Search completely rebuilding its index? #SEOsurprise #seo Google Search Central Google SearchLiaison

Wow!  Just saw over 1 billion #Google crawl requests on our domain in the past 3 months.  That's a lot of crawling!  Is Google Search completely rebuilding its index? #SEOsurprise #seo <a href="/googlesearchc/">Google Search Central</a> <a href="/searchliaison/">Google SearchLiaison</a>
Hen Mazzig (@henmazzig) 's Twitter Profile Photo

Hamas forced Eli Sharabi to announce that he was excited to be reunited with his wife and daughters this morning, fully aware that they had murdered his family on October 7th. The Jewish people will never forget or forgive Hamas’ utter depravity and crimes.

Jason Lax (@jasonlax) 's Twitter Profile Photo

I suspect that Google AI overviews are driving changes in user search queries. I've seen some interesting keyword and intent shifts. #Google #seo

Google Search Central (@googlesearchc) 's Twitter Profile Photo

Curious about AI in Search and your website? We just launched two new documentation pages and a blog post with some general tips on what to think about with regards to these new Search experiences. Check out the blog post at developers.google.com/search/blog/20…

Jason Lax (@jasonlax) 's Twitter Profile Photo

AI Overviews boost impressions, but logos (favicon) & page visuals are key! A blurry logo or poor or missing image sacrifices recognition and clicks. Make them clear, simple, and instantly recognizable to stand out and encourage clicks.

AI Overviews boost impressions, but logos (favicon) &amp; page visuals are key! A blurry logo or poor or missing image sacrifices recognition and clicks. Make them clear, simple, and instantly recognizable to stand out and encourage clicks.