Google is announcing "Google Ads: AI Innovation Day" on September 24, 2024. You can register at google-ads.brandlive.com/US-Google-AI-I…. It's free, and I'm sure it will be full of "fun" ideas and insights into Google's plans for artificial intelligence and ads. #googleads #ai #marketing

I love it when Amazon recommends my own books to me. Seems like maybe AI does have a way to go, but still I'm honored, Amazon. #AI #Marketing

Link building is never easy. Here's an innovative idea about how to use PPC (Google Ads) for link-building. I had never thought of this, but it's a great strategy from @PPChero to help build a "machine." ppchero.com/building-links… #ppc #googleads #seo

Ever wondered on the "official" view from YouTube on how its algorithm works? Here's the "official" explanation, which is good but take w/ a grain of salt. #YouTube #SocialMediaMarketing - youtu.be/fApg7tzlLjY

Official Google Ads documentation says a "decrease" in your bid (CPC) will lead to a "decrease" in your clicks; that is, you should BID more to get MORE clicks. But, in reality, the reverse can be the case - a DECREASE in your bid = an INCREASE in clicks (See screenshot below).

Google AI increasingly summarizes search results; it's perhaps the "new frontier" in SEO - getting your name / company / product / service to the top not of Google but of Google AI summaries. Here's a a screenshot - #SEO #AI #Google

Social Media Examiner has released their "AI Industry Report" on how and why digital marketers are using AI (Artificial Intelligence) - jm-seo.net/9mo. Pitched in survey format, the report basically outlines what marketers are doing and want to do with AI.

In case you missed it, BrightLocal 🇺🇦 has an incredible research paper on the impact of reviews - jm-seo.net/5cw. I just read it, and learned a lot - hashtag#SEO hashtag#LocalSEO hashtag#marketing.

Google isn't really a "search engine." Rather, it's an advertising system that uses search as the "bait" to attract users. And it's falling apart as Google increasingly clutters the SERP pages with ads and garbage. Here's an informative deep dive into what's going awry at Google

People get very confused about Google search (including marketers). The "long tail" is not nearly as important as the "short tail," and a transactional search is worth much, much more than a navigational or educational search. #SEO - jm-seo.net/ea4

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Is ChatGPT going to replace Google search? Maybe on informational searches, not so much on high-value transactional searches (yet). See: searchengineland.com/chatgpt-search…

Top #SEO stories about Google search - searchengineland.com/seo-stories-20…

Will AI 'revolutionize' Google Ads? Maybe, especially in content creation, probably in optimization against behavior, and then a good dose of Google using obfuscation to extract 'extra revenue' from folks who do not police their Google Ads for abuse - jm-seo.net/wkb

Incredible article on #SEO tools using #AI - ahrefs.com/blog/ai-conten…

Hey James Melville 🚜 - love you how teach me to cook a steak. #cooking.

AI optimization? Yes, it's the new, new thing in SEO. As search migrates to AI engines like ChatGPT, or Google's AI mode... all of us digital marketers need to think about how to optimize so our company, product, service or idea "surfaces" to the top of these AI suggestions.

Sometimes you read the fine print in Google ads and you're like. What? Then you're like, "OK, I guess so."

Google search is beginning to see very real pressure from ChatGPT and other AI engines. Is the end of Google search (and SEO) in site? Here's a graph from Barron's showing the rapid decline. (Source: barrons.com/articles/ai-go…). #SEO #AI #Google