Want to capture attention? Then learn from the great communicators. Because drawing eyeballs isn't an accident. It's a predictable science. That's why you need to become obsessed with studying how great communication works. How people think. What makes them care. That's why

Most of the time I don't know what I'm doing. Which is great for learning a LOT. You don't need to know it all before starting. But you do need to be committed to figuring it out.

Reading the Bible on the way to work today 🙏

We're deep in the X meta now. Creators who spam platitudes, use the same tired old frameworks, and that feel like wallpaper on the feed hopping on the bandwagon of complaining that X is stale. The irony goes brrrrr...

You're already an expert. 1. What do people always ask you for help with? 2. What patterns do you see that others miss? 3. What "obvious" things do you do that others struggle with? You don't need a degree + 20 years experience. Just reverse-engineer your breakthroughs.

I've spent $7,000+ on courses. But the best investment I ever made? Finding a partner who - believes in my more than I do - supports me on my hardest days - pushes me to be better Surround yourself with people who want you to succeed That's how you keep elevating your game.

If you think you have a personal brand but all you're doing is sharing the same thoughts in the same way that everyone else is... You don't have a "personal brand", you're a content commodity.

POV: you have the best job When I was a kid, I dreamt about being a writer. J. K. Rowling, C. S. Lewis, J. R. R. Tolkien. Those were my idols. But everyone around me kept telling me, "You can't make it as a writer, go do something that actually makes money." Fast forward to