Audiences have a lot of choices, the trial and error period is over - it's time to start delivering exceptional online experiences with #virtualevents

People were more forgiving with #virtualevents at the start of the crisis. What worked in May of 2020 may not work in January of 2021

Bigger names don't mean as much online as they do in person, speakers now need to deliver amazing content and it's time for the more junior, ambitious speakers to shine!

Events in a young industry (tech/SEO) tend to have a dynamic where delegates are more likely to visit the sponsors vs a more established industry. #virtualevents strategies need to be sector specific

In the short term, hybrid events can be a very effective promotional tool for your F2F events. Show off your event to people who are evaluating it for future attendance!

Pre-event communication needs to be clear - in a physical event there are clear cut questions (where/when/how) - with virtual events there are new 'most-common' questions such as 'Where is the link to join?'. We must anticipate these

Event organizers have seen people drop off after just 10 seconds of a technical glitch at a #virtualevent, and if your live attendee numbers are visible there can be a cascading effect, where people follow those who are leaving.

If you want to see how hybrid events are being done, perhaps take a look at Asia, where things are going back to normal at a faster pace than Europe/US

*The 2020 Effect: Year of the small conference business*. We saw this trend talking to fellow #eventprofs about #virtualevents linkedin.com/posts/karanasi…

Some of the hardest events to 'replicate' in the virtual world are those that had a large hospitality component (Resort-style events, etc). Reducing your dependency on the hospitality elements can be key in preparing for potential pivots to virtual

It's increasingly hard to find a venue for potential in-person events from September onwards. Unusually, organizers are excited to be hosting events in July! (Fingers crossed)

Funny how we are sometimes most motivated by the fear of embarrassment towards our clients. Someone we spoke to calls this 'consequences'! #eventprofs

Huge challenge for hybrid events: how do you deal with multiple time zones, especially when you want your attendees to be energized by the first session (e.g. networking or keynote)

If you're aiming for a training model and want to produce high-quality live courses you may want to take a look at what Barco are doing

If you have permission to share your delegate lists with your sponsors it may sound great in principle but few sponsors know what to do with the list, it's too open-ended and doesn't benefit them as much as direct introductions

Hybrid Events present many business challenges - prohibitive AV costs for smaller-scale events and the possibility to cannibalize your live events business

We're hearing some #virtualevents providers going with niche platforms like Balloon because they expect more hand-holding by a smaller team

What will happen to the market after the crisis? Some people want to go back to in-person events, others seem to be getting all they need from #virtualevents

Why does networking have a negative connotation in the context of #virtualevents? Could it be because it is poorly done?

Check out our latest article: 10 lessons from building software as an event business linkedin.com/pulse/10-lesso… via LinkedIn