Jad Esber 💥 (@jad_ae) 's Twitter Profile
Jad Esber 💥

@jad_ae

utility x fun @koodos building @getashelf. sharing in our study of cyberspace & helping pioneer its development @BKCHarvard x-@youtube, @harvard, @cambridge_uni

ID: 121750109

linkhttp://getashelf.com/jad calendar_today10-03-2010 13:24:42

2,2K Tweet

3,3K Followers

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Jad Esber 💥 (@jad_ae) 's Twitter Profile Photo

My favorite recent interview question to ask is: If you could hire 2-3 people to free up your time for the tasks you excel at and truly enjoy, who would these hires be? Ofc your answer will depend on the project’s context, so you can frame it around our product and share any

Jad Esber 💥 (@jad_ae) 's Twitter Profile Photo

I took longer to recognize this than I'd have liked. Nobody tells this to people building early consumer or cultural products, I wish someone told me. All of us who build here, we do it because we have great taste. But there is this gap. For the first couple of years, what you

edmond (@nstlgiaxpress) 's Twitter Profile Photo

THE CLOUT VS COST MAP Last week I posted about the decoupling of taste and money. Building on that: cost doesn't equal clout either. The coolest things have never been for sale. You earn them, you get let in, or you make them yourself.

THE CLOUT VS COST MAP 

Last week I posted about the decoupling of taste and money. Building on that: cost doesn't equal clout either. The coolest things have never been for sale. You earn them, you get let in, or you make them yourself.
Jad Esber 💥 (@jad_ae) 's Twitter Profile Photo

Training TikTok algorithms is performative self-construction -- it's a reflection of one's own taste and sense of self. Algorithmic precision validates identity and inaccuracies are felt as existential violations. I've even been observing myself respond with defensive curation,

Jad Esber 💥 (@jad_ae) 's Twitter Profile Photo

Brands aren’t getting searched anymore —they emerge in dialogue, esp with the rise of conversational interfaces. Traditional pre- vs. post-purchase distinctions are dissolving as algorithmic systems anticipate desires before they're consciously recognized. The moment of purchase

Alex Komoroske (@komorama) 's Twitter Profile Photo

The real AI battle isn't about who has the best model—it's about who controls your context. I just published a piece on why keeping these layers separate is the most important design decision of the AI era: techdirt.com/2025/06/16/why…