iris chyi (@irischyi) 's Twitter Profile
iris chyi

@irischyi

Professor in Journalism at The University of Texas at Austin. Author of Trial and Error: U.S. Newspapers' Digital Struggles toward Inferiority

ID: 64590224

linkhttp://irischyi.com calendar_today11-08-2009 01:57:11

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136 Following

iris chyi (@irischyi) 's Twitter Profile Photo

What happens to reader revenue when digital transformation finally works? Just released -- a new report on the impact of covid on 20 metro dailies' digital subscriptions and print circulation. irischyi.com/2021/04/impact…

What happens to reader revenue when digital transformation finally works? Just released -- a new report on the impact of covid on 20 metro dailies' digital subscriptions and print circulation. 
irischyi.com/2021/04/impact…
Editor & Publisher (E&P) Magazine (@editorpublisher) 's Twitter Profile Photo

This week on E&P Reports, Dr. Iris Chyi, associate professor at the University of Texas at Austin, reviews her latest report, "The Impact of COVID-19 on 20 U.S. Newspapers' Print and Digital Circulation," with E&P publisher Mike Blinder. ow.ly/fFVA50EzQEa #NewsPublishing

iris chyi (@irischyi) 's Twitter Profile Photo

Digital subscriptions went up / print circulation went down during covid-19. But it takes nearly SIX digital subscribers to make up for the revenue loss of one print subscriber. Full report here: irischyi.com/2021/04/impact…

Digital subscriptions went up / print circulation went down during covid-19. But it takes nearly SIX digital subscribers to make up for the revenue loss of one print subscriber.  Full report here: irischyi.com/2021/04/impact…
iris chyi (@irischyi) 's Twitter Profile Photo

Why are people not paying for local news? My answer is: in print, it's way too expensive. Online, it's an inferior good like Ramen noodles. politico.com/news/magazine/…

iris chyi (@irischyi) 's Twitter Profile Photo

I'm working with my colleagues on a project funded by the IC2 Institute. Our goal is to help community newspapers in Texas address their "leadership pipeline" issue through research and training.

iris chyi (@irischyi) 's Twitter Profile Photo

Wondering why print circulation keeps declining? For new San Diego Union-Tribune subscribers — home delivery rates guaranteed only eight weeks. timesofsandiego.com/business/2021/…

iris chyi (@irischyi) 's Twitter Profile Photo

"In 2013, the Washington Post charged about $130 a year for home delivery. Today, it costs about $700." My latest research shows that a typical metro newspaper now charges $1,000 for 7-day home delivery.

iris chyi (@irischyi) 's Twitter Profile Photo

What happened to newspaper subscriptions before and during COVID (2016-2022)? Our new study analyzed 18 U.S. newspapers' digital/print circulation data and visualized the findings in 37 charts and 5 tables, free of academic jargon. Download full text now: cogitatiopress.com/mediaandcommun…

What happened to newspaper subscriptions before and during COVID (2016-2022)? Our new study analyzed 18 U.S. newspapers' digital/print circulation data and visualized the findings in 37 charts and 5 tables, free of academic jargon. Download full text now: cogitatiopress.com/mediaandcommun…
iris chyi (@irischyi) 's Twitter Profile Photo

The problem of digital transformation: “not everyone who discontinued the increasingly expensive print subscription turned to the same newspaper’s digital subscription despite a much lower price,” the authors add. mediapost.com/publications/a…

Poynter (@poynter) 's Twitter Profile Photo

Scholar Iris Chyi has been saying for more than a decade that digital news reports are the "ramen noodles" of journalism. Her latest study doesn't recant but aims to explore making the best of digital, even if big financial challenges remain. poynter.org/commentary/202…