Despite the widespread optimism (80%), Americans and Canadians have a mixed outlook for 2018. Check out @GenPopMag's highlights: ow.ly/foVF30hVK6A

Managing our personal finances can be challenging and complex. Ipsos UK's Lucy Neiland reveals the differences between what we say we do, and what we actually do. Check out the case study featured in The FS Forum: ow.ly/FSCv30hVGpk

In response to the dangerous #TidePodChallenge Procter & Gamble and@tide are taking to twitter to shut down the trend ow.ly/pOA930hVQ5c FORTUNE #Socialmedia

Just in time for Valentine's Day! Nestlé launching new KITKAT flavor made with ruby chocolate - a naturally pink chocolate with no added berries or color dye ow.ly/pHrE30hVL2t FORTUNE

Online reviews can expose nuances that other product testing research cannot! Introducing: Product Intelligence, our new agile methodology. Learn more now with an exclusive interview with Virginia Weil, Global President of Ipsos Product & Pack Testing: ow.ly/IPN430hVSIl

Technology is changing the way we think, work and even shop. Check out @IpsosRP's report on how shopping habits are being transformed by technology ow.ly/32QA30hVH6B #retail #tech

Check out how Ipsos is helping companies like @IBM_iX understand the importance of brand belonging: ow.ly/bENC30hVT7T #innovation

Duke-Ipsos Research Center and Think Tank announces Lowe's as their tenth Board Member! We look forward to working with a retailer with such a loyal consumer base ow.ly/Yp2130hVQHt

Who is to blame for the Government Shutdown? According to social media: both political parties are at fault. ow.ly/kifA30hVLF0 #TrumpShutdown #ShumerShutdown #GovtShutdown #politics

Just In! New competition in the meal bar category: Nature's Bounty acquires new protein bar maker thebestbarever ow.ly/hWuy30hVHLj Food Travel Business #CPG #acquisition

What a waste! Marketers must choose which groups their messages should be targeted to - broad? narrow? existing? potential? | Read Ipsos News and Polls's thought piece on how to prevent wasting a message on deaf ears.

Where's the female representation? While 86% of industry leading companies say they are actively promoting and championing diversity and inclusion in their companies, 71% still have no female board members. ow.ly/KaJu30hVIAV #women

People don't always tell us what they're doing or how they're feeling! Join us Feb. 14th at 10:30PT/ 1:30ET for a complimentary webinar: Up Close and Personal, to learn how to maximize learning from immersions ow.ly/GKy830hVN84 #webinar

Frozen meals are not a thing of the past - Read our thought piece on how brands like Lean Cuisine and Healthy Choice are using #innovation to heat up the frozen aisle: ow.ly/ellP30hVTw6

While few Americans (23%) approve of congress as a whole, Americans are much more likely to approve of their individual congressional representative (45%) ow.ly/aehj30hVQXh #congress #politics

Not all teams have fan bases as wild as Philadelphia Eagles fans! Learn how your team can use fan insights to improve the gameday experience next season: ow.ly/8t6030hVTZS #SuperBowl

Is a zero-waste Super Bowl possible? Partners including NFL PepsiCo and Aramark Corporation are teaming up to make 100% recyclable or compostable containers to create a green #SuperBowl ow.ly/nbx430hVRyN FORTUNE #green

The internet and smartphone have completely changed the way people shop | Read our thought piece on how marketers can combat this omnichannel path-to-purchase ow.ly/g0hs30hVUiC #digital

Brand Growth: More People, More Often or Both? | Check out our latest white paper for our findings: ow.ly/zvvd30hVS1J

Crowdsourcing ideas can be insightful but also dangerous | Read our thought piece on how text analytics can reveal richer information for successful implementation of crowdsourced ideas: ow.ly/WLMM30hVUyo