Taylor Swift’s trademark strategy is a masterclass in IP protection. She goes beyond her name to secure lyrics, album titles, and even fan-centric phrases like "Swifties" & "1989." A proactive approach to building a legacy brand. wipo.int/en/web/wipo-ma…

The digital era has brought about several advancements in everyday life. mondaq.com/southafrica/tr…

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What Qualifies For Copyright Protection? Work qualifies for copyright protection under the Copyright Act only if it meets specific requirements. These include originality (they need to be unique) and fixation (they must be fixed in a tangible medium of expression,

📢 Happening NOW: Launch of the Global Innovation Index 2025 Join the livestream here: webcast.wipo.int #GlobalInnovationIndex