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At #iBeChange, our mission is to deliver: 📢 Awareness 🔁 Knowledge transfer 🤝 Collaboration 🛠️ Sustainability Each objective supports cancer prevention through behavioural science and digital innovation. #CancerPrevention #HorizonEurope

Why #iBeChange? Because prevention matters. We aim to: 🔹 Increase understanding of cancer risks 🔹 Encourage healthy choices 🔹 Support policy reform 🔹 Build tools that last #CancerMissionEU

We’re not just on X! Follow us on LinkedIn for updates on behavioural change, digital tools, and cancer prevention policy from across Europe. 📣 Stay informed. Stay engaged. #iBeChange #CancerPrevention #HorizonEU 🔗: linkedin.com/company/ibecha…

The goal of #iBeChange is not just to inform. It’s to empower. We translate evidence into action to reduce cancer risk across Europe, sustainably and collaboratively. ibechange.eu #CancerPrevention #CancerMission

🎯 What drives your health choices? #iBeChange supports setting personal goals to fuel sustainable behaviour change. #MotivationMatters #CancerPrevention #EUCancerMission

🧬 Only a small % of cancers are purely genetic. At #iBeChange, we focus on modifiable risk factors to empower people to take control of their health. #CancerPrevention #EUCancerMission

🚶‍♀️ 30 minutes of walking a day makes a difference. #iBeChange promotes simple, sustainable actions for long-term cancer prevention through lifestyle change. #ActiveLiving #CancerPrevention #HorizonEurope

📢 Prevention isn’t about age—it’s about action. #iBeChange works to embed healthy habits early. Cancer prevention starts long before diagnosis. #HealthEquity #YouthHealth #CancerMissionEU

😴 Prioritise sleep. #iBeChange promotes better sleep as part of emotional & physical well-being—key in preventing cancer risk. #SleepHealth #PreventiveCare

🧠 Emotions impact immunity. #iBeChange integrates behavioural science to manage stress, anxiety & depression, helping lower cancer risk and strengthen wellbeing. 🧘🏼 #MentalHealth #CancerMissionEU #CancerPrevention

🏋️‍♀️ Start with 10. Just 10 minutes of movement a day can begin your path toward cancer prevention. #iBeChange helps you build sustainable, healthy routines. #BehavioralChange #DigitalHealth

🌱 Your surroundings matter. At #iBeChange, we aim to reduce cancer risk by addressing environmental and lifestyle factors—like air quality and access to green spaces. #CancerPrevention #PublicHealth #HorizonEU

🚭 It’s not just about smoking. #iBeChange highlights that cancer risk is shaped by diet, stress, and lifestyle too. Our goal: holistic prevention. #BehavioralHealth #CancerAwareness #EUCancerMission

💧 Stay hydrated. Water fuels focus, mood & digestion—all essential to behavioural resilience. #iBeChange makes hydration part of cancer prevention. #HealthyHabits #PublicHealth #EUCancerMission

Last week, iBeCHANGE joined the EUHPP Live Webinar on “EU Cancer Mission – Cancer Prevention: Implementation Research & Behavioural Change.” We highlighted the importance of aligning methodologies across #HorizonEurope cluster projects. linkedin.com/posts/ibechang…

💡How can we create sustainable behavioural change in cancer prevention? At the #EUHPP webinar, iBeCHANGE presented its collaborative approach to aligning methodologies across Horizon Europe projects. #CancerMission #ImplementationScience

📊 New UK study shows a harsh truth: a cancer diagnosis alone doesn't drive lasting lifestyle changes. ❌ Activity drops ❌ Sedentary time doubles ❌ Smoking barely improves 🛑 Awareness ≠ Action At #iBeChange, we believe behavior change needs systemic support. #HorizonEurope

A “teachable moment” or a missed opportunity? 🔍 5,000+ older adults studied 📉 Activity fell from 13.2% to 9.9% 🪑 Sedentary behaviour doubled 🚬 75% of smokers didn’t quit We can’t rely on diagnosis alone. #iBeChange is closing this gap. #EUCancerMission #HorizonEurope

At #iBeChange, we don’t wait for a crisis to drive change. We build smart interventions that turn awareness into sustained action. 💡 Prevention 💪 Support 🔄 Long-term impact Because behaviour change should never be left to chance. #EUCancerMission

Every missed opportunity to support lifestyle change post-diagnosis comes at a preventable cost. Let’s act before crisis hits. Join #iBeChange in reshaping how we approach health behaviour change. #EUCancerMission