Celebration time! The Financial Times has ranked our Distance Learning MBA number one in the world for the third year in a row 👉 bit.ly/2wq2Hoj 🎉🙌 #warwickmba

Many parodies. Very few as good - or as short - as this. Enjoy.

An insightful piece from the brilliant Catarina Figueres@CFigueres on what we can learn from the response to Covid-19 in our battle against climate change ti.me/3bltx0a?utm_so…

Evidence on #covid19's impact on brands from MESH's brilliant methodology. Last week, consumers found 47% of brand ads irrelevant - vs. 23% in Feb - and some made them apoplectic. What should CMOs do, and how can purpose help? WBS tinyurl.com/rjzhejc

Evidence from MESH and WBS on how consumers are judging brands right now. Radical changes. Prof Emma Macdonald Fiona Blades Shane Baxendale

Striking evidence on how we now consume ads post-Covid19. Many seem irrelevant; some make us furious. How firms can construct an authentic, purpose-led response. MESH Prof Emma Macdonald Shane Baxendale WBS

Horrific though coronavirus is, it's just the first symptom of climate change and our ignoring of nature. Is the world capable of noticing?

Brilliantly put as we expect from John Elkington. UN Environment Programme's latest reports show the two issues are intimately linked anyway.

What do consumers want from firms in this crisis? How should marketers react? Here's a podcast on fresh research with MESH Shane Baxendale Prof Emma Macdonald WBS tinyurl.com/wpgfray

Delighted to be interviewed about research with MESH Prof Emma Macdonald Shane Baxendale. What consumers love & hate about firms right now, what marketers should do about it, and how business purpose can help.

Our world is at a crossroads, where we can either make the collective decision to act in favour of social and climate justice, or continue to go on with “business as usual”. New blog by alumna Hayley Knox. 💧 🍃 ☀️ 🌡️ Read more here ➡️ bit.ly/37xAmeM

Ready to inspire and lead positive sustainable change in business? We are recruiting for a senior faculty member to join our Sustainability Group Cranfield University Cranfield Management Find out more here: bit.ly/3oE2sfK

I am excited to be recruiting a new senior academic into our Cranfield Management Sustainability Group to work alongside David Grayson Richard Adams Sue Garrard Mike Barry Mary Creagh CBE MP volansjohn Owain @SharonJ96311955 Hugh Wilson Prof Emma Macdonald @Anita_Hoffmann

In a journey towards sustainability, metrics matter. If not GDP, then what? Great, short review by Haley Knox (alumna of Cranfield's MSc in Management & Corporate Sustainability that I used to direct)

Brief. Very educational. Scary.

Wise lessons on what's next from the ever-wise Dr Watson.

With all this chat about meat and carbon, how do consumers actually experience vegan products and ads? Join our webinar tomorrow (26th), 2:30pm UK time. WBS Fiona Blades University of Warwick

After COP26, how can we dare to hope? Some personal reflections on leaving Glasgow. linkedin.com/pulse/after-co… via LinkedIn WBS Cranfield University

Accepted for publication! “I Can’t Always Get What I Want: Low Power, Service Customer (Dis)Engagement and Wellbeing” Forthcoming in the European Journal of Marketing (DOI: 10.1108/EJM-04-2022-0266). With Dr Lily Abboud and Prof JamieBurton. LUMS Marketing Academy of Marketing

Good times with RonikaChak and Helen Bruce!