Measuring the value of #artificialintelligence in improving search and #chatbot outcomes. Jeff Larche and Josip Lazarevski’s paper in Applied Marketing Analytics bit.ly/amavol7 #AI #ML #SearchEngines #Analytics #ABTesting #Metrics #Algorithmns #BrownieCharts

The Editor, Ірина Щириця and publishers of the Journal of AI, Robotics & Workplace Automation are welcoming papers for a special issue on Ethics in AI. Find out more at bit.ly/airwaAIEthics #AI #ethics #privacy #AIdevelopments #ML #robotics #security #automation #bias

An interesting paper on how #AI and #cloudtechnology has accelerated the #digitaltransformation of #financialservices. Find out more in the Journal of Digital Banking bit.ly/JDBv6 #SaaS #BaaS #MachineLearning #DataManagement #FinTech #RegTech

Hanna Sarraf’s article on the practicalities of integrating #climaterisks into existing #riskmanagement frameworks, strategies, and processes in the Special Issue of Journal of Risk Management in Financial Institutions on advances in #ESG bit.ly/jrmfiv15

A great paper on #videomarketing and building engaging #content in the Journal of Digital & Social Media Marketing bit.ly/DSMVol9 Michael Hoffman discusses how user-generated #video content offers a powerful tool for marketing and engagement strategies.

An insightful case study on NYC Health + Hospitals awareness campaign harnessing #influencers to drive awareness of #COVID19 testing in #NewYorkCity. Find out more at bit.ly/DSMVol9 #Publichealth #Celebrities #Instagram #TikTok #Facebook #TestandTrace #Streaming #Socialmedia

An insightful case study on how PwC in the USA faced the challenges of digital transformation. More details at bit.ly/jbsv10 #digitaltransformation #digitalskills #brandpurpose #brandstrategy #communications #trust #PwC #marketing #employeeengagement #innovation

Why, Who, What, Where, How, and When – the 6-question framework for #storytelling for #socialmedia. Check out Kirstin Benson’s paper in the Journal of Brand Strategy bit.ly/jbsv10 #brandpurpose #digitalmarketing #TikTok #Instagram #Twitter #YouTube #brandcommunities

A great paper on how a positive #compliance culture can make a lasting impact on the #financialinstitution. For more details check out the Journal of Financial Compliance bit.ly/jfcvol5 #regtech #fintech #compliancemanagement #technology #data #complianceprogrammes

The new issue of Journal of Brand Strategy bit.ly/jbsv11 has just been announced and includes an informative case study on building #brandpurpose at retailers Curacao #multiculturalmarketing #customerengagement #brandequity #hispanics #community #retail

A great case study on how an #iconic brand, #BangOlufsen stepped up their #influencermarketing strategy in the Journal of Digital & Social Media Marketing bit.ly/DSMVol10 #influencers #data #authenticity #socialmedia #digitalmarketing #creators #digital

Check out Jascha Kaykas-Wolff’s paper in the Journal of Digital & Social Media Marketing bit.ly/DSMVol10 on how organisations can create #firstpartydata #marketing strategies, as we move towards a #cookieless future.

Is #DeFi, the future of #banking. The Journal of Securities Operations & Custody bit.ly/JSOCv14, has an informative paper examining DeFi and what it means for the traditional financial system. #CeFi #decentralisedfinance #liquiditymining #dApps #convergence #finance

The editor, Ірина Щириця, special guest editor, Jim Sterne and publishers of the Journal of AI, Robotics & Workplace Automation are welcoming papers for a special issue on AI and Marketing. Find out more at bit.ly/AIandMktg #AI #marketing #analytics #martech #SEO #email

We are proud to be a media partner of Regen Exhibition & Conference, a must attend two-day event which brings together the people, places and products at the forefront of UK regeneration. ➡️Register for FREE at: bit.ly/jurrRegen22

Lisa Fellinger and Despina Fronimaki’s paper explores how adopting the E-A-T principle into your content creation process helps to create a high-quality content piece. Find out more at bit.ly/DSMVol10 #EAT #Google #SEO #content #pagequality #YMYL #authors #maincontent

A great paper in the Journal of Securities Operations & Custody discusses the rise of the as-a-service model and the adoption of cloud technology as potential solutions for banking bit.ly/JSOCv14 #SaaS #banking #DevOps #cloudtechnology #PaaS #outsourcing #capitalmarkets

Find out how #RegTech is supporting financial institutions to create ecosystems that can meet regulatory challenges. Read more at bit.ly/jfcvol6 #SupTech #AI #compliance #data #financialservices #DaaS #IaaS #Paas #SaaS #regulators #cloudcomputing

Calling all blockchain experts! The Editor, Ірина Щириця and publishers of Journal of #AI, #Robotics & Workplace Automation are welcoming papers for a special issue on #blockchain. Deadline: March 23rd. More details at bit.ly/c4pblockchain #automation #web3 #NFT #governance

Check out an insightful paper on how University College Cork added value to their brand at bit.ly/jeamv8 #branddevelopment #visualidentitycreation #UniversityCollegeCork #ConnectingYou #highereducationmarketing #brand #brandidentity #storytelling #data #alumni