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Are you guys ready for a SMM summer? (Scheduling, meltdowns and memes)

Out of ideas. Out of patience. Out of office 💅 If social media managers were honest in their OOO messages this Mental Health Awareness Month, they might look a little like this. Which one’s going in your drafts?

LISTEN UP. If you still don’t know the difference between social listening and social monitoring… have we taught you nothing? Save this post ~ and read the blog ~ so we don’t have to have this convo again. 💅 ow.ly/gQ6s50VReqn

There’s watching Eurovision… and then there’s listening to Eurovision 👀🎤 With Listening by Hootsuite and BlueSilk AI, we aren't just tracking which artists are trending. Download our social listening guide to get ahead of the conversation: ow.ly/Ga2450VTpvJ

A friendly reminder that not everything has to go viral. Some posts are just there to say, “Hey! We get you.”

Social listening but make it ✨competitive intelligence ✨ This guide shows you how to turn juicy competitor insights into action. Knowledge is great, but action is strategy. Save this AND read our full blog for more info! ow.ly/rz7050VW1WR

GUESS WHAT??!! 👀✨ WE just landed a brand partnership with @Hootsuite!! 🎉 and when I say we, I mean it wholeheartedly 💜 every time I pitch #PopChat sponsors, I talk less about me and more about YOU — the amazing community of marketers, creatives & pop culture lovers who

We love Social Media Day over here 🤩 Let us know what other holidays you're excited for this month!

In this week’s issue of The Perch, we explore: - How Hootsuite CEO Irina Novoselsky built a LinkedIn presence that drives impact with insights - What LinkedIn’s latest ad campaign reveals how to strike the right balance Subscribe: ow.ly/qRj450W33eO

If social media managers had a battery report... So much of our energy goes toward things no one sees, back-to-back strategy meetings, endless comment replies, and trying to be creative on command. Let’s talk about it: what’s secretly draining your battery lately?

Be honest, how many glasses of water have you had today…

“Everyone uses AI now.” Um, have you tried it? It’s the best

If you’re posting without an audit, you’re flying blind 🙈 No data, no direction — just vibes. Get a clearer picture of what’s actually working on your socials. Click here to grab the template and get started. ow.ly/csHG50W6sB1

When I reference a social trend, but they're not chronically online

Ever posted a personal update on the brand account? 🙋🏻‍♀️ Social media managers know the struggle 🫠 I’ve partnered with @Hootsuite to give away a FREE year of their Advanced Plan! 🎉 #ad To enter, fill in the blank: ✨ You know you're a social media manager if... Hootsuite

Say it with us: You don't have to be on every social network 🗣️

One thing about me is I'll always hype up an SMM in the comments

Are you posting at the right time? We did some digging and these are the overall best times to post on social media 👇

Just some of our favourite Owls 🦉❤️ Which one would you add?

How often should you post on social media? Take a look at what top brands are doing each week 👀 Remember not every brand can post this often (and that's okay) so treat this as a benchmark, not a rule. Test, learn, and adapt to find what works for you 🫶