Build communities, not brands

Getting excited about our new Christchurch United FC 💙 programme and partner Ao Tawhiti Unlimited Discovery, for the launching of The Football Institute. The programme is designed for the motivated student athlete with a passion for both learning and football. 🎓 💙 #OneClubOneDream

I'm a PhD student at University of Oxford and I think I'm living in a fairytale :-) Foxes playing around in the snow at Magdalen College this morning — absolutely magical!

This is a very exciting football development for the Oceania region. ⁦Oceania Football Confederation⁩ OFC Professional League presented at World Football Summit in Riyadh | Oceania Football Confederation oceaniafootball.com/ofc-profession…

As the year comes to a close, I find myself reflecting on what has been one of the most meaningful projects I’ve worked on. It began with a text from my friend Nate Burkey, a former Philippine National Team player. In January, Nate reached out to share that the Philippine

Imagine this level of footy culture.

Humbled to have received this endorsement. One of the Top Technical Skills Coach in the World.

Start here as a coach…✏️ ▪️Purpose Why do you coach? ▪️Product What will your players be able to do, know or be as a result of your guidance? ▪️Process How will you train to maximize learning? #TOVO

Was that “Position Play” vs let the players do what they want “Relationism?” 🧐🤠 Tactically dominant and it could have been worse if not for the red card to FC Barcelona. 🏆 #SupercopaDeEspaña #TOVO

We are very excited to have Tom Byerトム•バイヤー joining us here Christchurch United FC 💙 to speak and share on the Football Starts at Home philosophy and early age development. New Zealand Football 🇳🇿 #FootballStartsatHome

The OFC Pro League will be a catalyst for growth in our region. Here's how it'll work - Football in Oceania footballoceania.com/2025/02/11/ofc…

Great first full day here in Spain 🇪🇸 as we prepare for our upcoming MIC Cup experience with our Christchurch United FC 💙 U13 and U18’s. A very special and inspiring visit and training with our development partner TOVO Todd Beane #TOVO #OneClubOneDream

U18’s advancing to the final phase MICFootball So far, 5 goals for and only 1 against in these first three group games. A narrow 0-1 loss to an outstanding Real Sociedad team. A lot of young talent on the field. Christchurch United FC 💙 #OneClubOneDream 💙🇳🇿 #WeAreMIC

🎙️ HANSI FLICK: “Celta has a clear idea of how they want to play. For us, it's important that we show our strengths.” #BarçaCelta

Today we will enjoy one team that shows that the Guardiola model is everything but boring (FC Barcelona) and one that succeeds with a different idea of football (Inter)

The Santa Clara 1989 men’s soccer team was recently inducted as the first team into the Santa Clara Univ Athletics Hall of Fame. What an honor and blessing to be a part of that team, that still remains the last NCAA Division I men’s team to navigate an entire season unbeaten.

What a journey with so many youth, club and college coaches caring for kids from Christchurch to California and all points in between. Work your magic. #TOVO

Extremely proud and happy for these three Christchurch United FC 💙 players, Jack Hocken, Joseph Chalabi, and Sena Vesty, each representing New Zealand Football 🇳🇿 U16’s in the FIFA youth series. Two good wins so far - 3-2 over host Switzerland and 2-1 over Guatemala. #KeepDeveloping

Football development systems are often criticized around the world—whether it's poor coaching, disorganized federations, or a lack of long-term strategy. The United States, in particular, faces constant scrutiny for its fragmented approach. But here’s the reality: no matter how

Honored to have recently completed my Master’s in Sports Management with the Johan Cruyff Institute. Having been inspired by Cruyff ever since meeting him as a young coach many years ago, it has been special to continue to learn from his legacy. #SportLeadership Johan Cruyff Institute