Charge more for shipping, this will completely change your BER ROAS. Create a clean, appealing checkout page. It will never hurt your CVR. Don’t be mistaken

Lock-in or Clock-in

Q4 going to be insane

the mission of a CEO is just to hire people better than him , optimise and put systems in place

You don’t need validation. You need consistency.

Took inspiration from what Bob is doing with Hears. The way they communicate, perceived value and quality. They are changing the game in the earplugs industry. Always research for top brands and take inspo. Out-styling competition. Work from Zander

2025 - become a HiStrips athlete.

Profit is more important than revenue. Read this again.

Don’t over complicate things , hire the best people possible for your brands. Make an incredible ecosystem and reward them. Moving from villa to hotel as I’m locking-in for q4. Vamos!

Stop solving every problem that comes up. Start designing systems that solve problems automatically.

Focus on LTV more than AOV

The more I make, the harder I work

your pdp images should look like static ads, you should solve majority of questions and no need for customers to travel along your website to find answers.

there no "winning products" theres winning angles

Recently acquired a new brand in my portfolio. Excited for this one!

#lavuelta2025 winning team using my product. No paid collaboration. Just a great product being used by the best of the best.

We develop products that respond directly to how people breathe, perform, and recover.