The UK higher education sector contributes an outstanding £265 BILLION to our economy. For every £1 of public money invested, £14 gets put back into the economy. Universities can power the government's growth mission. See more👇 loom.ly/T-7pw68

Re #MGT6181_24 Time to take measurable action to improve sustainability

Re #MGT6181_24 IMC involves clear and consistent strategic communication.

Re #MGT6181_24 The first level of IMC focuses on communication channels and a mix of tactics

Re #MGT6181_24 Brand Safety: who is in charge- Contemporary issues in marketing communication

Re #MGT6181_24 Consumer-centric approach and influence of macro environment in marketing communication

Re #MGT6181_24 Level 2 of IMC: failure to meet expectations of customers who are one of the key stakeholders

Re #MGT6181 Green campaign: fostering an inclusive culture

Re #MGT6181_24 Outside-in approach in IMC

Pleased to welcome Dr. Katrin Scherschel & Dr. Chenyue Qi to our academic community. Their expertise and enthusiasm will enrich the Marketing group and Sheffield University Management School. It’s inspiring to see the group continue to grow, and I look forward to more meaningful achievements together.

Re #MGT6181_24 Barriers of IMC development

Had the pleasure of delivering a keynote on the ‘Impactful Implementation of Complex Projects’ at the Sunderland Business School's Research Conference. Enjoyed the insightful discussions and the opportunity to hear everyone’s perspectives. BRISTTSheffield Sheffield University Management School

📰Exciting publication opportunity in Information Systems Frontiers (ABS3*, IF: 6.9). We call for original research on digital transformation (🤖& AI) in tourism marketing. 🗓️December 31, 2025. 🧐See more here: link.springer.com/collections/ah… BRISTTSheffield

🌍 Heading back from a fantastic visit to Poland where I delivered a talk on Creative Climate Change Communication: Role of Digital Solutions. ✨Grateful for the vibrant discussions, curious minds, and warm hospitality. Big thanks to wonderful host, Dr. Arash Akhshik

Cool to see our article on psychology of space tourism marketing 🚀 made the top-viewed list in Psychology & Marketing Thanks to everyone who’s read, shared, or discussed the work🙌 doi.org/10.1002/mar.21… With Javaneh Mehran BRISTTSheffield The University of Sheffield

Big thanks to Dr. Ghasem Zaefarian (AE of Industrial Marketing Management) for an engaging & insightful talk on endogeneity & research quality. Had a great discussion and looking forward to more BRISTTSheffield events like this. #Endogeneity #ResearchQuality

Pleased to host Borzou Rostami, Director of the AI Centre for Decision Analytics from Alberta School of Business. Great discussions around AI & sustainability, with exciting potential for future collaboration. Looking forward to what’s ahead #AI #Sustainability BRISTTSheffield

Promoting sustainable events engagement: a cross-country analysis tandfonline.com/doi/full/10.10…