Use stats, but give context. It's hard to visualize large numbers. Even a really strong stat can lose impact if it doesn’t mean much to the reader. Try illustrating your stats with examples. Fio Dossetto shared an intro she wrote for Hotjar that shows how to do this.

Content marketers, do you want your content: » Fast » Cheap » High-quality You can only pick one. 😉

Me: “I’m a writer.” My Google history: is it onto or on to antonym of stellar synonym of leverage what is past participle preposition vs conjunction keyboard shortcut for em dash

🚨Head of Content job alert 🚨 My friends at Beam Content 💡 are hiring! I’ve been doing fractional managing editor work for them the past few months to fill a gap. Well, they’re now ready to bring on their 4th full time hire. Here’s what my experience of working with Beam

What people think editing is: “Missing oxford comma.” What editing IS: “We never revisit what we mention in the intro, can we weave that in?” “These bullets are better as h3s. Can we expand?" “Let’s get specific, with examples." “This section is unnecessary, let’s cut it.”

Great content starts with a good brief. But you can't pull a good brief out of thin air. This is the template we always start with. »It ensures we connect dots btwn strategy & execution »It helps us take clients' content a few layers deep »It gets everyone on the same page

Paid social ads? You need content. Earned media? Content. Sales enablement? Content. Events? Content. Organic social? Content. ABM? Content. Customer marketing? Content. Brand awareness? Content. Content marketing is not just SEO.

"I can't convince my boss to let me do [fill in the blank]." Try this: Get approval for an experiment. Show them what you might be able to achieve. Show your boss examples of what "good" looks like. Then, you can build your case from there.

Tired: “Freelancing doesn’t give you the job security of a FT role.” Wired: Freelancing has given me 30-50% raises every year. Freelancing has given me more security, with 22 clients instead of 1 employer. Freelancing has given me an entire month off.

Wait, do we pronounce it data or data?

"This should be a quick one, I don't think we'll need the full 30 minutes."

"When my students turn in fully AI-generated papers, they aren’t necessarily incorrect or poorly written. But they’re uninteresting. They feel like they were written by someone who wasn’t in the class." — JB Clark

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COVID-19 was announced almost five years ago. The time to stop using it as a catch-all "times, they are a changing" in content marketing was at least two years ago.

Someone stole our thesaurus. We have no words for how angry we are.

We’ve started referring to one-off projects from existing clients as “side quests” and it’s my new favorite thing.

When the client you were too nervous to fire churns anyway.