Check out my latest article: Making the case for Digital in Health linkedin.com/pulse/making-c… via LinkedIn A guiding case-study around digital as a powerful lever

Digital will make you better linkedin.com/pulse/digital-… via LinkedIn

Why digital transformations fail: 3 exhausting reasons: 1. Lack of long term commitment from CXOs 2. No iterative approach 3. Using a technology-first approach red.ht/2MzpDZg

Thanks Salil! There can be more issues: 1. "Digital" is left as a buzzword and is not clarified or defined. Remember: "digital" means something different to everyone! 2. Often the purpose (reason why) of the change towards "digital" is not communicated (or even clear😕)

Latest knowledge and many Ginspirations! Go and enrich your day and habits!

Check out my latest article: Maybe ist worthwile reading. Pandemic and MedicalReps: a chance linkedin.com/pulse/pandemic… via LinkedIn

Never I would have believed that described habits still exist! Does the industry really buy prescriptions in 2020? fiercepharma.com/marketing/more…

All my very best for a great 2021!

Check out my latest article: Beyond the Pill plus Digital linkedin.com/pulse/beyond-p… via LinkedIn

The comprehensive source of knowledge, now available as e-book: Key Account Management in Pharma - ISBN: 9783753488240 Key Account Management in Pharma – NEW 2021 EDITION - Paperback ISBN: 9783753458762 – available in your preferred bookstore or here: bod.de/buchshop/catal…

🔹 There are 5 key dimensions to telehealth performance and this article explains how to optimize each of these 5 areas. #TelehealthTuesday  buff.ly/3bwxFxr

Drohne above a parc

Autumn colours

All my very best

Wher are we today?

hnu.de/hochschule/hoc…

May all my friends enjoy a Merry Christmas in Peace!