We’ve been working behind the scenes on a new app to help your most at-risk members build lasting exercise habits, without adding to your team’s workload. ✅ 22+ yrs research ✅ Nudges, prompts, rewards ✅ No integration needed ✅ Rated 4.5/5 [email protected] #guruPAUL

The best member experiences are built on what happens out of sight, team habits, communication and shared standards that set the tone before a member even walks in. #lunchtimelessons

Who do you have in place to help new members when they struggle to achieve their results or see any value in their membership? Software companies have online support and customer success staff. What do you have that is included within the membership? #lunchtimelessons

Delighted to partner with InBody UK for this year’s Retention Convention. Data. Insight. Behaviour change. To reserve your place: [email protected] #RetentionConvention25

Just because someone is paying for their membership does not mean they feel part of the club. You need to ensure every person that wants or needs support gets it. #lunchtimelessons

In this short clip from the Sport and Higher Education podcast, I talk with Ben O’Connell about one of the most common mistakes clubs still make: assuming new exercisers don’t need support. Watch here: youtu.be/lB4pAzJEXl8

Be very deliberate, be very consistent, be very intentional with the types of interactions you have with your members. Not just those that visit your clubs but anything that communicates a message to your members. #lunchtimelessons

Make sure every member of staff understands their role and responsibilities supporting the member experience. Eliminate the thinking that just because staff may not be directly dealing with members they do not contribute to the member experience. #lunchtimelessons

A leading expert in physical activity & public health, Dr Melvyn Hillsdon will share new research on how data transforms behaviour change & retention. 📅 25 Sept 2025 – The Slate, Warwick 📩 For tickets contact: paul @ retentionguru.co.uk

Sustaining engagement beyond the initial sign-up is essential. Operators who plan for the first 18 months, whether in person or digitally, set the foundation for long-term retention. #lunchtimelessons

After a summer at home, I’m back on the move next week! Heading to Fitness Brazil Expo 🇧🇷 (28–30 August, São Paulo) with HFA to present two brand-new sessions -packed with fresh research and practical strategies to boost retention and improve the member experience.

When problems arise, employees should look at it as an opportunity to exceed on the members expectations. #lunchtimelessons

Pleased to have Wattbike partnering with Retention Convention 2025.Their lab-accurate indoor cycles are trusted in sport, healthcare and by operators across the fitness industry aligning perfectly with this year’s theme: Using Data to Drive Retention. 🔗 wattbike.com

Really great to have Pocket Rocket Group supporting RetentionConvention2025. Their expertise in health, fitness & wellness marketing helps organisations turn ideas into impact and we’re grateful for their support in shaping this year’s event.

There is no set number of days that is required to establish a habit . The first task should be to establish a routine and then increase frequency. #lunchtimelessons

For members to stay engaged, exercises must connect to their goals. If they don’t see the value, they won’t keep doing them. #lunchtimelessons

Contributing her expertise to #RetentionConvention2025, Rachel Rinkcavage, Head of Brand & Marketing at BPL, will share how data-driven strategies and customer insight can transform member retention.

Pleased to welcome Time to Engage as a partner for Retention Convention 2025. Their inclusive onboarding makes exercise accessible, supportive & sustainable, helping more members build lasting habits. #RetentionConvention

Members who are ignored, are more than twice as likely to cancel than members who are always spoken to. #lunchtimelessons