Please follow guardobsweekend from today. And whatever you do, don't say the 'W' word. #owntheweekend

Hi Vampire Weekend Think you guys might need to change your name. Vampire Guardian and Observer Weekend™? #owntheweekend

Don't say the W word without the correct prefix!! The Guardian & Observer are watching... you've been warned guardobsweekend

I have to admit, even if I didn't like the ad, the Guardian and Observer are using Twitter and PPC very effectively to 'own the weekend'

@albertdeathkid The Daily Mail hasn't patented the weekend. We have: youtube.com/watch?v=pVySc2…

Good luck @Ginger_Clark. Just remember, it's the Guardian and Observer Weekend™ from now on. Thanks. #owntheweekend

So Abel Tesfaye, how do you feel about changing your name to the Guardian and Observer Weekend™? bit.ly/TwvtKt #owntheweekend

Have a great Guardian and Observer Weekend™ everyone. Tweet us your pictures by adding the #owntheweekend hashtag.

Looks like it's going to be a busy day. What's everyone else up to this Guardian and Observer Weekend™? #owntheweekend