❓ Is your Google Ads account structure aligned with your business goals? If not, it might be time to restructure. Here's how we proceeded with one of our clients. #googleads #strategy #advertising bit.ly/3B8dwgf

In my September column in Search Engine Land, I break down the value of shifting from keyword-only campaigns to an audience-focused strategy. #googleads #strategy #campaigns bit.ly/3B8dwgf

💡 Obsess over your customers, not your products. Product-focused, keyword-only campaigns are fine when you have no other option. But where you can, it's worth testing a more audience-focused approach. Here's how we did it. #google #advertising bit.ly/3B8dwgf

👉 Keyword-only campaigns are fine. And sometimes you have no other option. If you have other tools and resources available, such as remarketing and customer lists, try testing a more audience-focused strategy. bit.ly/3B8dwgf

❓🤔 What should you stop doing in your Google Ads programs this year? And just as importantly... what should you start doing and continue doing? I put this question to my team earlier this year to see how we can improve the optimization of our clients' Google Ads programs. ...

My latest column in li_Search Engine Land: What you should stop, start, and continue in 2025 with Google Ads optimization. #googleads #optimization #strategies #2025 bit.ly/4aPjUa5

🤔 Can Your Google Ads Program Support Multiple Goals? - mailchi.mp/grouptwentysev…

🎯 Want to reach people just like your best customers? Google Demand Gen campaigns use your 1st-party data to build lookalike audiences & show ads across: 📺 YouTube 📰 Discover 📩 Gmail 🎯 Shorts #GoogleAds #DemandGen #LookalikeAudiences

B2B marketing is more than lead gen: Educate &build trust first, customers reach out when they're ready… 📢 Build brand awareness 📈 Drive engagement through educational content 🔑 Optimize lead gen efforts bit.ly/4bn4qdu #marketingstrategy #googleads

⏳ How Long Will It Take My New Product to Gain Traction on Google? - mailchi.mp/grouptwentysev…

This happens often for B2Bs, launch a Google Ads campaign for a new product and get... nothing? Just crickets? 🦗 Add: 🔸 Demand Gen campaigns 🔸 LinkedIn to promote your new product 🔸 Retargeting to people already checking out related products bit.ly/41OGhJI

Guess what 😉 we're seeing? Keyword only targeted campaigns aren’t the stars they used to be. Audience first campaign outperform keyword only campaigns. Often. If you’re still relying heavily on keyword targeting alone, it might be time to switch things up!

💭 Is Your Competitor Bidding On Your Brand Name on Google? - mailchi.mp/grouptwentysev…

Your top B2B YouTube ads questions – answered via Pauline Jakober searchengineland.com/youtube-ads-b2…

The best optimizations aren't always within your ad accounts - mailchi.mp/grouptwentysev…

⚖️ The great balancing act for B2B marketing pros - mailchi.mp/grouptwentysev…

Great article by Pauline Jakober. We are seeing good results from video - not directly from the video campaigns, but search performs better when video is running. #ppcchat What Google’s AI Mode means for your B2B paid search strategy searchengineland.com/google-ai-mode…

Google Ads AI Mode is changing the game for B2B advertisers. If you’re still focused on exact-match keywords, it’s time to manage attention—not just keywords. My latest for Search Engine Land shows how to win in the AI era. Read it here: searchengineland.com/google-ai-mode…

Get ahead this BFCM with 100 scroll-stopping video hooks for ecommerce brands and creators! Organized into categories (urgency, premium purchase justification, gift-giving, & more) to save you hours + boost conversions. Get your copy now 👉 etsy.com/listing/431295…