In this tale of two salespeople, it’s the best of times for the person who uses LinkedIn as a referral source, and the worst for the one who cold calls. Which are you? ow.ly/XCPF50FySaK

Marketing departments have long been overlooked and underutilized by manufacturers. Now they’re being called on to deliver, and the challenge is more daunting than ever before. ow.ly/XJEU50G1Fgg

Stop and celebrate everything you’ve achieved! Hard workers deserve to take a break. Happy Labor Day!

Manufacturers have always been sales-driven organizations. The arrival of a Digital Newcomer has created the need for a new approach. Organizations must adapt to the emerging marketplace. bit.ly/3CcXn4x Dr. Jagdish N. Sheth Korn Ferry Sales Transformation LinkedIn for Sales RAIN Group

For sales-driven manufacturers, this step-by-step guide to creating a marketing plan will help you adapt to customers’ desire for more online sales interactions. Keep your sales team in the mix AND adapt to the digital landscape. ow.ly/nr0y50GA8e6

Freedom isn’t free...thank you to all members of our military, past and present.

#usamfghour

#usamfghour Greg Mischio of Winbound, here to learn!

Customers. Internal and external. #obsidianmfg #usamfghour

Our Manufacturing Simplified series reaches out to the brightest minds to explain the world of manufacturing in terms we mere mortals can understand. This post’s focus is Operational Technology in Manufacturing: bit.ly/30wy6Vg

To clients, partners, and exceptional staff: So thankful for you! Wishing everyone a safe and happy Thanksgiving...and more excitement than this turkey head is experiencing.

How does SEO work? Our latest post explains the basic elements that help you get ranked No. 1, and how to optimize the right pieces of content to generate manufacturing sales. ow.ly/9HRt50Hby7y

Want to sharpen your tactics in marketing, business and life? Pick up a book! A look at the best business books I read during 2021: ow.ly/Mu7X50Hgtpb

THANK YOU to our loyal customers and partners for all we’ve accomplished together this year. Wishing you the very best as we prepare for the great things 2022 has to offer.

Bring in the new year! We look forward to continuing our business relationships in 2022 and beyond. May the opportunity for success be present in all areas of life!

Salespeople would LOVE to have great marketing in their organization. So how do we, as marketers, give 'em what they need? Sharing four reasons sales often don't support marketing initiatives, and actions marketers can take to drive combined success: ow.ly/F1cE50Ht0EW

Salespeople don’t always flock to LinkedIn and create content like marketers wish they would. Here is a compilation of sales-friendly tactics you can use to get your team to engage on LinkedIn. bit.ly/3qWusyX

How do you get management buy-in for your marketing initiatives? Insights from 10 manufacturing industry experts: ow.ly/xfqv50HVwWw

Highlights from the 2022 Content Marketing Institute report on #manufacturing #contentmarketing, with insights from author Lisa Murton Beets. Includes which content assets produced best results, most popular organic channels, which paid platforms produced best results, and more. bit.ly/3NklgNP

Marketers often struggle with securing subject matter experts to create exceptional content. 14 tactics to engage the experts, with help from (you guessed it) experts: ow.ly/MreZ50IEi6Z Joseph Lewin Chris Grainger Will Healy III Allison DeFord Meaghan Ziemba Jeff Long