Google Marketing Platform (@gmktgplatform) 's Twitter Profile
Google Marketing Platform

@gmktgplatform

Plan, buy, measure, and optimize digital media and customer experiences in one place with Google Marketing Platform

ID: 80663030

linkhttp://g.co/marketingplatform calendar_today07-10-2009 19:46:40

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97,97K Followers

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Audience measurement just got better in Display & Video 360. With Display & Video 360’s new household measurement, we’ve seen the number of conversions from CTV ads nearly double to 90%.

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Advertisers, it’s time to get more creative 🎨 Seamlessly customize display ads for Campaign Manager 360 using Adobe GenStudio for Performance Marketing to create high-impact campaigns more efficiently. Learn more about our partnership with Adobe: goo.gle/4o2FspR

Advertisers, it’s time to get more creative 🎨
Seamlessly customize display ads for Campaign Manager 360 using Adobe GenStudio for Performance Marketing to create high-impact campaigns more efficiently. Learn more about our partnership with <a href="/Adobe/">Adobe</a>: goo.gle/4o2FspR
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Static lists? ❌ Dynamic, custom inventory packages? ✅ During #GoogleNewFront, Bill Reardon detailed how #DV360 is moving towards personalized recommendations for targeting ads to key audiences using AI tools like commitment optimizer & audience persona. Learn more:

Static lists? ❌
Dynamic, custom inventory packages? ✅
During #GoogleNewFront, Bill Reardon detailed how #DV360 is moving towards personalized recommendations for targeting ads to key audiences using AI tools like commitment optimizer &amp; audience persona. Learn more:
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Looking to build smarter ad campaigns? Discover how #DV360's enhanced automation uses AI to predict optimal bids, maximize campaign performance, and intelligently fill signal gaps—all while ensuring user privacy. Read the full guide here to get started ➡️ goo.gle/4lUpPPO

Looking to build smarter ad campaigns? Discover how #DV360's enhanced automation uses AI to predict optimal bids, maximize campaign performance, and intelligently fill signal gaps—all while ensuring user privacy. Read the full guide here to get started ➡️ goo.gle/4lUpPPO
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Supercharge Your Netflix Campaigns with Google affinity Audiences ✨ Did you know Google affinity Audiences are now available for Netflix campaigns within #DV360? Leverage Google's comprehensive audience insights across their entire online journey — from searching, streaming &

Supercharge Your Netflix Campaigns with Google affinity Audiences ✨ Did you know Google affinity Audiences are now available for Netflix campaigns within #DV360? 
Leverage Google's comprehensive audience insights across their entire online journey — from searching, streaming &amp;
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One portfolio bid strategy, multiple campaigns 📈 Reach new goals for your advertisements with Search Ads 360 portfolio bid strategies that can automatically set bids for various campaign types simultaneously. Get started: goo.gle/45bOJ6p

One portfolio bid strategy, multiple campaigns 📈

Reach new goals for your advertisements with Search Ads 360 portfolio bid strategies that can automatically set bids for various campaign types simultaneously.

Get started: goo.gle/45bOJ6p
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Maximize every impression! #SA360 bid adjustments can automatically optimize bids based on device, audience, location, and more. Get smarter performance with #SearchAds360 👉 goo.gle/4ml0zls

Maximize every impression! #SA360 bid adjustments can automatically optimize bids based on device, audience, location, and more. Get smarter performance with #SearchAds360 👉 goo.gle/4ml0zls
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Did you know? 💡Google audiences in Display & Video 360 provide more relevant reach for no additional fee 🤯 Google and/or YouTube are present in two-thirds of journeys where consumers said they discovered a new brand or product – giving you a richer, more representative view of

Did you know? 💡Google audiences in Display &amp; Video 360 provide more relevant reach for no additional fee 🤯 Google and/or YouTube are present in two-thirds of journeys where consumers said they discovered a new brand or product – giving you a richer, more representative view of
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What's one benefit of custom bidding in #DV360?  ✅ Use AI-powered bidding strategies to maximize your return on ad spend by optimizing for the conversion events most important to you.  For even more benefits, learn more about how this tool uses #GoogleAI to optimize your ads ➡️

What's one benefit of custom bidding in #DV360? 
✅ Use AI-powered bidding strategies to maximize your return on ad spend by optimizing for the conversion events most important to you. 

For even more benefits, learn more about how this tool uses #GoogleAI to optimize your ads ➡️
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Maximize audience reach and campaign potential with optimized targeting in #DV360🔓Go beyond your existing segments to find new customers and achieve your goals. Dive in 👉goo.gle/4osc5gR

Maximize audience reach and campaign potential with optimized targeting in #DV360🔓Go beyond your existing segments to find new customers and achieve your goals. Dive in 👉goo.gle/4osc5gR
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Did you know that you can reach 40% more CTV households with #DV360? We've enhanced Google audience segments in Display & Video 360, making your ads more relevant for more audiences 📈Learn more: goo.gle/4d2UDdF

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Here's your reminder to: ✅ Reach new and existing customers with Display & Video 360 📊 Unify your measurement with Campaign Manager 360 📈 Manage search campaigns at scale with Search Ads 360 💡 Discover the 'why' behind your performance with Google Analytics

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📢 Shape your strategy with the Campaign Manager 360 roadmap! Join our #CM360 workshop tomorrow to unlock insights and learn about upcoming focus areas: ✨ Creative personalization 📊 Measurement infrastructure 📺 CTV Register now➡️ goo.gle/45IPXri

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Reminder: No passport needed to reach audiences in Germany 🇩🇪 Spain 🇪🇸 France 🇫🇷 Italy 🇮🇹 UK 🇬🇧 Unlock new opportunities for your advertisements using Display & Video 360 first-party data to elevate your Netflix ads strategy. Contact your #DV360 rep to get started.

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Big news! We've just announced a new onsite retail media integration with Criteo and Search Ads 360. New beta coming soon to help brands scale campaigns and drive growth across Criteo’s network of 200+ retailers in #SA360. ➡️ goo.gle/3JPM9w1

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4 New #DV360 features to accelerate your workflows: ⏰ Targeting templates ➡️ goo.gle/4grIpwI 🎯 Audience Persona ➡️ goo.gle/42xwjfL 🔎 AI-powered search ➡️ goo.gle/3Kdg3dw 💬 Ads Guide

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Supercharge your 2025 holiday campaigns! Unwrap best practices to drive ROI across Search Ads 360, Performance Max, & more ✨⬇️ 9/24: Winning Peak with Performance Campaigns goo.gle/3W11egK 9/25: Get Holiday Ready for 2025 with Search Ads 360 goo.gle/4nKQjE2

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Campaign Manager 360 partnerships are powering up your ad campaigns 🔋 Discover how #CM360 integrations with Typeface & Adobe GenStudio can help you accelerate the creation and activation of on-brand, high-performing ads at scale ⬇️

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Programmatic success demands powerful data & creative💡 Two upcoming workshops will future-proof your #CM360 & #SA360 strategy: [10/9] Maximizing First Party Data Signals in CM360 & SA360: goo.gle/43bvucN [10/15] The Power of Creative in CM360: goo.gle/42xvkfF