Meet the new Gigi 🍒 Your agency’s next media manager for the Amazon DSP. Built to: 💡 Think like your best strategist 🤓 Crunch numbers like your strongest analyst 💻 Scale like software Learn more → gigico.ai

Everyone says AI will kill agencies. We built one that works for them. Meet Gigi, your agency’s next media manager for the Amazon DSP. Learn more → gigico.ai/blog/meet-the-…

Bid modifiers are one of the most powerful levers in the Amazon DSP…but no one is using them. The current process is cumbersome and time-consuming with advertisers having to analyze thousands of data points and uplaod CSVs with bulk actions across hundreds of line items. But

Thrilled to share how one of our agency customers Cartograph helped their client Lemon Perfect drive a 36x lift in purchase rate using bid modifiers 🍋📈 July is a critical month for Lemon Perfect, facing peak demand and intense competition, and every opportunity to win

“You don’t buy software, you hire software” Adam Epstein recently spoke with Trey Titone at Ad Tech Explained on how AI isn’t just another tool; it’s a shift in how we think about work itself. The biggest opportunity lies in automating roles filled with repetitive, manual tasks,

More and more agencies are leaning into bid modifiers to drive efficiency and growth ✨ As one of our agencies, Amiz put bid modifiers into action for TOPICALS, driving a 2.36× lift in ROAS. Topicals’ challenge? Maximize the impact of every ad dollar in a highly competitive

Introducing Gigi’s newest series ✨Working with LLMs✨ Launching Gigi means our team works with large language models every single day shaping how design, engineering, and product all come together to create innovative solutions. Today, we’re pulling back the curtain to reveal

Does the model really matter? 🧐 This week on Working with LLMs, Adam Epstein chats with Gigi AI Engineer Siwen Yang about why models are important but not the whole story. From fine-tuning with domain knowledge to evaluating trade-offs like cost, latency, and accuracy, Siwen

We’re elated to announce that Gigi has been named a finalist in the Technology Innovation category at the 2025 Amazon Ads Partner Awards 🍒 This is a proud moment for our team and the vision behind Gigi, building tools that reshape the way media is planned, bought, and measured.

Can you really make magic with LLMs? ✨ This week on Working with LLMs, mikayla chats with Gloria Steiner, Gigi’s Head of Product, about how we decide when to let the model create that magical experience—and when a simple button does the job better. From campaign creation

What does tool calling really mean when it comes to AI agents? In this week’s Working with LLMs episode, Chloe from our sales team breaks down what tool calling actually is (with a great metaphor that makes it simple). And why it matters whether you’re technical or not. Check

Excited to share that Gigi will be featured at the Startup Showcase during Marketecture's #MarketectureLive on October 27th ✨ Adam Epstein will showcase how Gigi is changing the game for agencies—making it easier than ever to launch, manage, and measure ADSP campaigns with

⏰ How do AI agents actually know when to take action? In this week’s Working with LLMs, Adam Epstein chats with Max, one of our engineers at Gigi, to unpack how task assignment works in agentic AI. From scheduled tasks (like calendar-based automation) to event-based triggers