Votes at 16% is not hugely popular among the general public - was actually the least popular policy from Labour's manifesto that we tested Ipsos in the UK

With calls today to prevent children from using VPNs to access porn sites, new Ipsos in the UK data shows 7 in 10 Brits think under 18s will find it easy to get around #OnlineSafetyAct safeguards.

🚨 1 in 5 Brits say they’d consider voting for new left wing party - including 1 in 3 aged under 35 🚨 New deep dive polling by Ipsos in the UK looks at how much appeal new Corbyn / Sultana party might have. I think potentially quite a lot but let’s deep dive 🧵

🚨 New from Ipsos in the UK: Our issues index shows immigration the number one issue for the public - with importance growing 🚨 48% say immigration number one issue - up 8 pts from last month There’s more (short 🧵)

Reform regularly posts double digit poll leads. No surprise as public frustrated at pace of change, Starmer unpopular &immigration / asylum the main issue on voters minds. BUT easy to forget in this frantic 24 hour news cycle how things can change Ipsos in the UK Analysis 🧵

As ministers are getting to grips with their new briefs, 3 things Ipsos in the UK polling tells us about public expectations & mood: 1) Public priorities are the NHS and bread & butter issues (energy bills, econ stability, living standards). They've been the same for some time

Sir Robert Worcester, legendary pollster and founder of MORI (now Ipsos UK) has died at 91. He taught so many people so much about the value and importance of opinion polls in modern democracies - everyone in our industry and politics owes him a debt of gratitude.