Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile
Gianmarco Mottolese

@gianmarcomotto2

Marketer & surfer in NYC | Marketing Manager @Eataly | Building in public @ThePeopleWeMet | Sharing creative ideas daily

ID: 1267140131783421953

linkhttps://www.thepeoplewemet.com/ calendar_today31-05-2020 17:05:33

93 Tweet

25 Followers

182 Following

Dagobert Renouf (@dagorenouf) 's Twitter Profile Photo

No matter how many wins I get for my startup. When I have a couple of bad days with no growth... Doubt starts to creep in 😬 What if this isn’t a good product after all? 😱 The hardest job of a founder is not product or marketing. It’s learning to accept the uncertainty 🧘‍♂️

Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

Question to founders: launching a waitlist to go through the validation process. I need a worldwide customer base. How many subscribers to the waitlist in a 30days campaign should I consider enough for the validation? #startup #founders #growthacking

Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

Good real-time marketing or a "too obvious" marketing campaign? A debt relief app has co-opted this idea to commission 10k #SquidGame lookalike business cards, which invite recipients to take practical steps to get their finances in shape without recourse to extreme measures.

Good real-time marketing or a "too obvious" marketing campaign?

A debt relief app has co-opted this idea to commission 10k  #SquidGame lookalike business cards, which invite recipients to take practical steps to get their finances in shape without recourse to extreme measures.
Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

The product design team created an ugly #Xbox that was used in memes to compare the new design to a fridge. The marketing team takes this and turns it into an incredible marketing activation by producing and selling a real Xbox fridge to add to your gaming room.👏

The product design team created an ugly #Xbox that was used in memes to compare the new design to a fridge.  
The marketing team takes this and turns it into an incredible marketing activation by producing and selling a real Xbox fridge to add to your gaming room.👏
Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

So, today the #iPod turns 20 years old. But, have you ever thought about how creative the idea of making white headphones was? No one could tell you were listening to an iPod just by the sight of your black headphones. So what did Apple do? Well, this.

So, today the #iPod turns 20 years old. But, have you ever thought about how creative the idea of making white headphones was?
No one could tell you were listening to an iPod just by the sight of your black headphones. So what did Apple do?

Well, this.
Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

I refuse to believe that #Ferrari is on the 76' place in the list of "Best Global Brand 2021" by #Interbrand I just can not... Am I being too Italian? Am I too biased? Full list here: lnkd.in/dsE2b9rE A daily dose of #creativity for me and you!

I refuse to believe that #Ferrari is on the 76' place in the list of "Best Global Brand 2021" by #Interbrand

I just can not...

Am I being too Italian? Am I too biased?

Full list here: lnkd.in/dsE2b9rE

A daily dose of #creativity for me and you!
Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

I like to walk around West Village before heading home. And there it is. Something I thought was just a new coffee shop was instead a marketing activation to promote the new movie #TheFrenchDispatch. A perfect funnel. From brand awareness to QR codes for conversion!

I like to walk around West Village before heading home. And there it is. Something I thought was just a new coffee shop was instead a marketing activation to promote the new movie #TheFrenchDispatch.

A perfect funnel. From brand awareness to QR codes for conversion!
Damiano Redemagni (@damianoredem) 's Twitter Profile Photo

Validation is a topic I find myself talking about often these days. Landing pages are low-investment artifacts to consider before building an MVP. Today I tried something different. I extracted ONE feature out of a product idea I've been working on. bit.ly/2ZgbB6g

Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

My talented friend and b. partner Damiano Redemagni has developed a #nocode #app to create a crowdsourced database of cool places street #photographers should be aware of. An introduction to the new #ThePeopleWeMet bit.ly/2ZgbB6g Do you like our #startup #validation?

Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

Kicking off an amazing partnership for National Art Day between Eataly and Van Gogh Exhibit in NYC. Because what's better than good food and art combined together? #eataly X #vangogh x #nationalartday Stay tuned! :) A daily dose of #creativity for me and you!

Kicking off an amazing partnership for National Art Day between Eataly and Van Gogh Exhibit in NYC. Because what's better than good food and art combined together?

#eataly X #vangogh x #nationalartday

Stay tuned! :)

A daily dose of #creativity for me and you!
Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

Dear Mark, you are getting attacked from any corner of the web... A gigantic gorilla that was shot dead at the Cincinnati Zoo, was installed on Tuesday in front of Facebook's headquarters. #facebook #markzuckemberg Read more: cnn.it/3bh1e4Y

Dear Mark, you are getting attacked from any corner of the web... 
A gigantic gorilla that was shot dead at the Cincinnati Zoo, was installed on Tuesday in front of Facebook's headquarters.

#facebook #markzuckemberg

Read more: cnn.it/3bh1e4Y
Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

When your product (movie) has a clear identifier (mask) and it becomes a communication tool used by masses during civil protests. Then you know you have done something big. V for Vendetta, Money Heist, Squid Game. Who else? A daily dose of #creativity for me and you!

When your product (movie) has a clear identifier (mask) and it becomes a communication tool used by masses during civil protests. Then you know you have done something big. 

V for Vendetta, Money Heist, Squid Game. Who else?

A daily dose of #creativity for me and you!
Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

What if the only way to enjoy the #Metaverse is to be in your private space? And what if it becomes too addictive? Who the hell is going to get out of their apartments at that point? So, my main problems are the VR goggles and the sense of isolation they can provoke in people.

What if the only way to enjoy the #Metaverse  is to be in your private space? And what if it becomes too addictive? Who the hell is going to get out of their apartments at that point? 

So, my main problems are the VR goggles and the sense of isolation they can provoke in people.
Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

"If You're Not Paying for It, You're the Product" #Zoom is implementing the #Ad model for free users. I am really curious to see what their targeting features are going to be. This idea of "if it is online it must be free" it's coming to an end.

"If You're Not Paying for It, You're the Product"

#Zoom is implementing the #Ad model for free users. I am really curious to see what their targeting features are going to be.

This idea of "if it is online it must be free" it's coming to an end.
Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

The #TravelBan is over. A governance decision that could be considered more like a political move to stop job immigration. But that completely forgot those like me. Thousands of people working in the USA with regular working visa. Bringing know-how, expertise, and paying taxes.

Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

Sometimes trying to engage with your audience can be costly. Up to $30b in market value....:) More than $30 billion was wiped off #Tesla's market value on Monday after millions of Elon Musk's Twitter followers voted in favor of him selling 10% of his shares in the company.

Sometimes trying to engage with your audience can be costly. Up to $30b in market value....:)

More than $30 billion was wiped off #Tesla's market value on Monday after millions of Elon Musk's Twitter followers voted in favor of him selling 10% of his shares in the company.
Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

#Time has released the list of the best 100 #inventions of the year. And I am really happy to see #Neeva among these. A subscription-based, Ad-free search engine, built by ex-#Google executives. #Subscription is the #future!

#Time has released the list of the best 100 #inventions of the year. And I am really happy to see #Neeva among these. A subscription-based, Ad-free search engine, built by ex-#Google executives. #Subscription is the #future!
Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

As of today, #netflix is worth more than #disney. What a milestone for the new streaming industry, and keep in mind that Disney is trying to enter it too with #disneyplus.... Netflix team did not just build a great product. They are also very good at product launches! 😃

Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

Always talking about #brands... boring! What about #pesonalbranding? Today I want to celebrate the #46 An Italian talent, icon, brand that we are all proud of. Thanks for what you have done Vale, aka #TheDoctor. #valentinorossi last race.

Always talking about #brands... boring! What about #pesonalbranding?

Today I want to celebrate the #46

An Italian talent, icon, brand that we are all proud of. Thanks for what you have done Vale, aka #TheDoctor. 

#valentinorossi last race.
Gianmarco Mottolese (@gianmarcomotto2) 's Twitter Profile Photo

Great one-to-one relationships (B2B) make us even greater at one-to-many ones (customers). Want to know what's behind the scene here at Eataly? Find some insights in this interview with our #eataly North America Executive VP! crainsnewyork.com/asked-answered…